Microsoft launches hunt for 'killer' Windows Phone app

 

TV ad slot up for grabs.

View larger image View larger image View larger image

See all pictures here »

Microsoft has announced a global competition to find the next 'killer' app for its fledgling mobile OS platform, Windows Phone 8.

Dubbed 'Next App Star', the global competition will see 64 apps from around the world battle it out in a series of elimination rounds via public voting.

The last app standing will then feature in a primetime TV advertisement in the US – "to help your apps get more visibility with more customers," according to the Windows Phone Developer Blog.

The competition is open to developers worldwide and will accept new and pre-existing apps. All runners-up will receive a Nokia Lumia 920 smartphone and a one-year Dev Center subscription.

App submissions will be judged based on an equal weighting of user ratings and "app quality"; with a focus on how new Windows Phone 8 features are implemented.

Existing developers can have their entire apps catalogue automatically entered into the competition by registering at Microsoft's Dev Center by March 5th.

New developers must have their app published and live at the Windows Phone Store by March 5th to participate. Public voting will take place between 19th March and 8th April 8, 2013.

Interested parties can visit Microsoft's website for a full list of rules and regulations.

Stiff competition

While it still lags behind Android and iOS in terms of app numbers, Windows Phone has amassed more than 100,000 apps since the operating system launched two years ago.

At last year's TechEd conference, Microsoft "developer evangelist" Dave Glover paid tribute to the efforts of local Windows Phone developers.

"Australia has been absolutely brilliant in terms of embracing the phone and getting applications out there," Glover said at the event.

Copyright © iTnews.com.au . All rights reserved.


 
 
 
Top Stories
Photos: Microsoft's new Surface 3 tablet
Microsoft has pared down the specs in favour of portability.
 
Is your lawyer smarter than IBM's Watson?
Sparke Helmore CIO Peter Campbell expects machine learning to take a chunk out of law firm profits. But he’s far from downcast.
 
Australia passes data retention into law
Mammoth last-ditch effort by Greens, indies knocked back.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Xero now includes an inventory function built-in
Mar 26, 2015
Xero has added inventory and other major new features to the latest release of its cloud ...
Apple reveals its new MacBook
Mar 13, 2015
Replacing the MacBook Air as Apple's thinnest laptop, the new MacBook comes packed with features.
Xero has released a new version of its app for the iPad
Mar 6, 2015
iPad-wielding Xero users can now take advantage of a new version of the iOS app for the cloud ...
Microsoft is offering Azure for Disaster Recovery to Australian SMBs
Feb 10, 2015
If you haven't talked to your IT provider about disaster recovery, it might be worth discussing ...
The 2015 Xero Roadshow is on: here are the locations and dates
Feb 6, 2015
The 2015 Xero Roadshow kicked off this week - see where you can attend at locations around ...
Latest Comments
Polls
Do you support the Government's data retention scheme?

   |   View results
Yes
  9%
 
No
  91%
TOTAL VOTES: 1436

Vote