Microsoft launches hunt for 'killer' Windows Phone app

 

TV ad slot up for grabs.

View larger image View larger image View larger image

See all pictures here »

Microsoft has announced a global competition to find the next 'killer' app for its fledgling mobile OS platform, Windows Phone 8.

Dubbed 'Next App Star', the global competition will see 64 apps from around the world battle it out in a series of elimination rounds via public voting.

The last app standing will then feature in a primetime TV advertisement in the US – "to help your apps get more visibility with more customers," according to the Windows Phone Developer Blog.

The competition is open to developers worldwide and will accept new and pre-existing apps. All runners-up will receive a Nokia Lumia 920 smartphone and a one-year Dev Center subscription.

App submissions will be judged based on an equal weighting of user ratings and "app quality"; with a focus on how new Windows Phone 8 features are implemented.

Existing developers can have their entire apps catalogue automatically entered into the competition by registering at Microsoft's Dev Center by March 5th.

New developers must have their app published and live at the Windows Phone Store by March 5th to participate. Public voting will take place between 19th March and 8th April 8, 2013.

Interested parties can visit Microsoft's website for a full list of rules and regulations.

Stiff competition

While it still lags behind Android and iOS in terms of app numbers, Windows Phone has amassed more than 100,000 apps since the operating system launched two years ago.

At last year's TechEd conference, Microsoft "developer evangelist" Dave Glover paid tribute to the efforts of local Windows Phone developers.

"Australia has been absolutely brilliant in terms of embracing the phone and getting applications out there," Glover said at the event.

Copyright © iTnews.com.au . All rights reserved.


 
 
 
Top Stories
Coalition's NBN cost-benefit study finds in favour of MTM
FTTP costs too much, would take too long.
 
Who'd have picked a BlackBerry for the Internet of Things?
[Blog] BlackBerry has a more secure future in the physical world.
 
Will Nutanix be outflanked before reaching IPO?
VMware muscles in on storage startup in hyper-converged infrastructure.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Looking for storage? Seagate has five new small business NAS devices
Aug 22, 2014
Seagate has announced a new portfolio of Networked Attached Storage (NAS) solutions specifically ...
Run a small business in western Sydney?
Aug 15, 2014
This event might be of interest if you're looking to meet other people with a similar interest ...
Buying a tablet? Microsoft's Surface Pro 3 goes on sale this month
Aug 8, 2014
Microsoft has announced its Surface Pro 3 will go on sale in Australia on 28 August from ...
Apple's top MacBook Pro with Retina is now cheaper
Aug 1, 2014
Apple has updated its MacBook Pro range with faster processors and new pricing, including ...
Pass on carbon tax savings, warns ACCC
Jul 24, 2014
The ACCC is warning businesses that supply "regulated goods" to pass on any cost savings ...
Latest Comments
Polls
Which is the most prevalent cyber attack method your organisation faces?




   |   View results
Phishing and social engineering
  67%
 
Advanced persistent threats
  3%
 
Unpatched or unsupported software vulnerabilities
  12%
 
Denial of service attacks
  7%
 
Insider threats
  12%
TOTAL VOTES: 573

Vote