Microsoft launches hunt for 'killer' Windows Phone app

 

TV ad slot up for grabs.

View larger image View larger image View larger image

See all pictures here »

Microsoft has announced a global competition to find the next 'killer' app for its fledgling mobile OS platform, Windows Phone 8.

Dubbed 'Next App Star', the global competition will see 64 apps from around the world battle it out in a series of elimination rounds via public voting.

The last app standing will then feature in a primetime TV advertisement in the US – "to help your apps get more visibility with more customers," according to the Windows Phone Developer Blog.

The competition is open to developers worldwide and will accept new and pre-existing apps. All runners-up will receive a Nokia Lumia 920 smartphone and a one-year Dev Center subscription.

App submissions will be judged based on an equal weighting of user ratings and "app quality"; with a focus on how new Windows Phone 8 features are implemented.

Existing developers can have their entire apps catalogue automatically entered into the competition by registering at Microsoft's Dev Center by March 5th.

New developers must have their app published and live at the Windows Phone Store by March 5th to participate. Public voting will take place between 19th March and 8th April 8, 2013.

Interested parties can visit Microsoft's website for a full list of rules and regulations.

Stiff competition

While it still lags behind Android and iOS in terms of app numbers, Windows Phone has amassed more than 100,000 apps since the operating system launched two years ago.

At last year's TechEd conference, Microsoft "developer evangelist" Dave Glover paid tribute to the efforts of local Windows Phone developers.

"Australia has been absolutely brilliant in terms of embracing the phone and getting applications out there," Glover said at the event.

Copyright © iTnews.com.au . All rights reserved.


 
 
 
Top Stories
NBN Co names first 140 FTTN sites
National trial extended.
 
Cloud, big data propel bank CISOs into the boardroom
And this time, they are welcome.
 
Photos: A tour of CommBank's new innovation lab
Oculus Rift, Kinect and more.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Do you direct debit customers? Read this
Oct 10, 2014
Authorities have been targeting direct debit practices with iiNet and Dodo receiving formal ...
Optus expands 4G coverage
Oct 10, 2014
If you rely on an Optus phone for work you might be interested to know that there are now 200 ...
Microsoft Office is now free for some charities
Oct 10, 2014
Microsoft has announced that eligible Australian non-profit organisations and charities can now ...
Vodafone lights up 4G in Adelaide
Oct 9, 2014
Live and work in Adelaide? Vodafone has switched on its 4G network in the city and suburbs.
Next year tradies will be able to take payments using ingogo
Oct 3, 2014
Ingogo is going to provide a card payment service for Xero users.
Latest Comments
Polls
In which area is your IT shop hiring the most staff?




   |   View results
IT security and risk
  25%
 
Sourcing and strategy
  13%
 
IT infrastructure (servers, storage, networking)
  23%
 
End user computing (desktops, mobiles, apps)
  12%
 
Software development
  27%
TOTAL VOTES: 223

Vote
Would your InfoSec team be prepared to share threat data with the Australian Government?

   |   View results
Yes
  64%
 
No
  36%
TOTAL VOTES: 64

Vote