Microsoft overhauls 25-year-old logo

 

Incorporates 'Windows' style image for first time.

Microsoft has taken the knife to its logo for the first time in 25 years, unveiling a new look ahead of the release of new versions of nearly all its products.

The new logo changes the 'Microsoft' font and incorporates an image for the first time - reminiscent of a flattened version of the wavy Windows symbol.

click to view full size image

Microsoft's sleek new corporate image.

"The symbol's squares of colour are intended to express the company's diverse portfolio of products," Microsoft's brand strategy general manager Jeff Hansen said in a blog post.

An accompanying video made the blue colour signify Windows, the red signify Office and the green signify the XBox portfolio.

As with Microsoft's previous logo, the 'f' and the 't' remain connected. "It was one of the subtleties we thought we could bring forward," Hansen told the Seattle Times.

click to view full size image

Microsoft's previous corporate logo, a 25-year veteran corporate image for the software giant.

Copyright © iTnews.com.au . All rights reserved.


Microsoft overhauls 25-year-old logo
Microsoft Chief Marketing Officer Chris Capossela (L) opens the Microsoft Store in Boston, which dons the company's new logo.
 
 
 
Top Stories
Inside the stalemate on Australia's piracy code
Still not registered almost five months on.
 
IT staff outline deep anger in Macquarie Uni survey
‘Morale at lowest point in a decade’.
 
Cost blowout to push NBN past $41bn budget
But government funding cap to remain.
 
 
Microsoft Chief Marketing Officer Chris Capossela (L) opens the Microsoft Store in Boston, which dons the company's new logo.
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Say goodbye to OneDrive Groups
Aug 28, 2015
If you've a) actually been using OneDrive and b) gone so far as to actually have been using ...
Libreoffice 5 review
Aug 24, 2015
It's free! It's open! But does LibreOffice deliver on its promise of a powerful office suite for ...
How to disable Cortana in Windows 10
Aug 21, 2015
Stop Microsoft's personal assistant snooping around.
Uni is optional: 5 tech leaders without a degree
Aug 17, 2015
Already running a business, but thinking about going back to uni? From Bill Gates to Steve Jobs, ...
New features coming to Xero
Aug 17, 2015
Use Xero? Here are some of the things you can look forward to in the coming months.
Latest Comments
Polls
New Windows 10 users, are you upgrading from...




   |   View results
Windows 8
  46%
 
Windows 7
  44%
 
Windows XP
  5%
 
Another operating system
  3%
 
Windows Vista
  2%
TOTAL VOTES: 717

Vote