Google buys Kiwi social marketers

 

Reported $250m offering.

Google has bought California-based social media marketing company WildFire for a reporte $US250 million.

WildFire, founded in 2008 by New Zealander Victoria Ransom and former New York banker Alain Chuard, employs approximately 400 people and has around 16,000 customers, including Pepsi, Audi, American Express and Nestlé.

The company will be integrated into Google's display advertising offering, which features DoubleClick and AdX-change, combining it with social media marketing.

"The ultimate goal is better and fresher content, and more meaningful interactions," Google's product management director Jason Miller said.

The purchase price has not been disclosed by WildFire or Google, but All Things Digital speculated it could be $US250 million, with further rewards for employees.

Copyright © iTnews.com.au . All rights reserved.


Google buys Kiwi social marketers
Wildfire founders Ransom and Chuard outside Google headquarters (Credit: Wildfire)
 
 
 
Top Stories
NSW to build its own myGov
Service NSW digital profiles available by September.
 
Android bug leaves a billion phones open to attack
Hackers only need phone number to target devices.
 
Australia's leaders agree to end GST-free online goods
Gerry Harvey may finally get his way.
 
 
Wildfire founders Ransom and Chuard outside Google headquarters (Credit: Wildfire)
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Should law enforcement be able to buy and use exploits?



   |   View results
Yes
  13%
 
No
  51%
 
Only in special circumstances
  17%
 
Yes, but with more transparency
  19%
TOTAL VOTES: 715

Vote