Skype to run in-call ads

 

To annoy or spark conversation?

Skype has begun embedding ads into video chat windows in the first major change to the business since its acquisition by Microsoft in May last year.

The “Conversation Ads” feature targets a user's demographic – including location, gender and age – and sits silently above the window. Skype’s monetisation specialist Sandhya Venkatachalam said the ad would not expand and would not affect call quality.

Users can opt out of some demographic use but Skype will still target ads according to location.

Venkatachalam said “users will see content that could spark additional topics of conversation that are relevant to Skyper users and highlight unique and local brand experiences".

She made no mention of whether the feature would only be limited to free users of the service, or include paid ones.

The move is set to be a controversial one for the popular video chat service, with Venture Beat calling the feature “passive-aggressive”.

Skype will serve ads from Microsoft’s advertising network, with plans for “additional commercial experiences in the future”.

Microsoft bought Skype from previous owner eBay in May last year for $US8.5 billion. Despite expectations the software giant would integrate the product into its existing products – such as Windows, Windows Phone 7 or Xbox 360 – it had done little to date to take advantage of the 170 million-strong user base.

Copyright © iTnews.com.au . All rights reserved.


Skype to run in-call ads
 
 
 
Top Stories
NSW to build its own myGov
Service NSW digital profiles available by September.
 
Android bug leaves a billion phones open to attack
Hackers only need phone number to target devices.
 
Australia's leaders agree to end GST-free online goods
Gerry Harvey may finally get his way.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Microsoft reveals Microsoft Send, a new enterprise chat app to rival Slack
Jul 27, 2015
Microsoft Send is MSN Messenger for grownups, and you could be using it at work very soon
Developers offered $500,000 grants to find HoloLens uses
Jul 8, 2015
Can augmented-reality end up in business?
Microsoft Tossup: The planning app for unorganised groups of friends
Jul 8, 2015
App allows friends to research venues, vote on plans and chat. And depending on how you run your ...
Windows 10 drops 29 July... but only for some
Jul 6, 2015
If you've reserved your copy of Windows 10 and are keenly awaiting its 29 July release, don't ...
Xerocon is heading to Melbourne!
Jul 1, 2015
We're not saying Xero is our FAVOURITE or anything, but Xero's 2015 Xerocon conference is being ...
Latest Comments
Polls
Should law enforcement be able to buy and use exploits?



   |   View results
Yes
  13%
 
No
  51%
 
Only in special circumstances
  17%
 
Yes, but with more transparency
  19%
TOTAL VOTES: 708

Vote