Google takes aim at over-optimised websites

 

SEO techniques in the cross-hairs.

Google has revealed plans to penalise the search rankings of websites that overuse search engine optimisation techniques.

Matt Cutts, a software engineer within Google's Webspam team, told the SXSW conference last week that changes to the search crawler could be enacted within "weeks".

They would target websites that attempted to elevate their search rankings by providing a suspicious amount of keywords on a page, exchanging too many links or making changes "beyond what a normal person would expect," he said.

"The idea is basically to try and level the playing ground a little bit," he said.

"All those people who have been doing - for lack of a better word - over-optimisation - or overly doing their SEO compared to the people who are just making great content and trying to make a fantastic site, we want to make that playing field a little bit more level.

Cutts said the changes came in an effort to "make the Googlebot smarter" to handle sites relying primarily on SEO techniques and those which do not optimise to the same extent.

He said the crawlers would target those websites that "abuse" SEO techniques.

Bing's Webmaster program senior product manager Duane Forrester concurred that over-optimisation was a problem but said that as long as SEO helped "point to relevancy, we say big thumbs up".

Copyright © iTnews.com.au . All rights reserved.


Google takes aim at over-optimised websites
 
 
 
Top Stories
Australia's digital crescendo
Barely unpacked from his move from Amsterdam, Southern Cross Austereo's new digital boss Vijay Solanki is looking for Australia's untapped potential.
 
Turnbull nabs UK govt digital guru as DTO chief
Inaugural CEO to lead change agenda.
 
NBN to offer TV connections through fibre for greenfields
Ditching aerials to come at a cost.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Is site blocking effective in stopping piracy?


   |   View results
Yes
  2%
 
No
  86%
 
Somewhat
  12%
TOTAL VOTES: 680

Vote