Nokia caught out on SMS spam

 

Fined $55,000.

Nokia has been fined $55,000 by the media watchdog for spamming its phone users with promotions for other products and mobile accessories.

The Australian Communications and Media Authority found the Finnish phone maker provided no option allowing users to unsubscribe from 'tips' sent by SMS to some phones through its My Nokia service.

Though the company would not normally be required to offer the unsubscribe option for providing factual information, many of the tips sent to users "amounted to promotion of Nokia's products and services, including mobile phone accessories".

An unsubscribe option is available for the global service but at one point appeared only to be available once users logged into the My Nokia website.

Users as far back as 2008 have complained of an inability to unsubscribe from the feature.

"Some businesses are still not getting SMS marketing right," the ACMA's acting chairman Richard Bean said.

"The same rules apply to SMS marketing as for email marketing, and the same rules apply to all businesses, big and small."

As part of an enforceable undertaking [pdf] to the ACMA, Nokia will appoint an independent consultant to audit its SMS marketing compliance and train staff on conforming to the Spam Act, with a five-month deadline to act on any arising conclusions.

It will also be required to audit ten percent of all SMS marketing campaigns from the beginning of the year.

Copyright © iTnews.com.au . All rights reserved.


Nokia caught out on SMS spam
Tags
 
 
 
Top Stories
ATO investigates 25 tech giants in tax hunt
Prepared to take tax evaders to court.
 
Immigration, Customs restructure IT leadership
Customs CIO promoted into transformation role.
 
NBN Co begins FTTB rollout
Will bring service to 6000 apartments.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Franchisees, here's something you should know about
Jan 23, 2015
You need to know the Code if you are a franchisee or franchisor as the penalties are significant.
Xero users rejoice! Quoting has finally arrived
Jan 23, 2015
It has taken years, but Xero has at last added integrated quoting to its online accounting software.
You can now get a no-contract wi-fi tablet from Telstra
Jan 17, 2015
Telstra has began selling wi-fi tablets out of contract without paying extra for cellular ...
Get your business ready for 2015: mobile payments
Jan 2, 2015
These handy apps from MYOB, Xero and others can reduce your administrative load and improve ...
Xero prepares for key feature coming in 2015
Dec 19, 2014
Xero users will be able to track how their business is comparing to other Xero users.
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  36%
 
Your insurance company
  5%
 
A technology company (Google, Facebook et al)
  9%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  4%
 
A Federal Government agency (ATO, Centrelink etc)
  18%
 
An Australian law enforcement agency (AFP, ASIO et al)
  14%
 
A State Government agency (Health dept, etc)
  7%
TOTAL VOTES: 2959

Vote
Do you support the abolition of the Office of the Information Commissioner?

   |   View results
I support shutting down the OAIC.
  27%
 
I DON'T support shutting the OAIC.
  73%
TOTAL VOTES: 932

Vote