Android users shun paid apps

 

Most developers sell less than 100 copies.

Most paid-for Android apps have been downloaded fewer than 100 times, according to research that highlights the difficulty of making money from the mobile platform.

While 80 percent of paid-for apps haven't been downloaded more than 100 times, only 20 percent of free apps have been downloaded so infrequently, according to analyst firm Distimo.

“Looking at paid applications in the Google Android Market, downloads are significantly lower than they are for free applications,” the report said.

“These figures reveal how challenging it is for Android developers to monetise applications in the Google Android Market using a one-off fee monetisation model.

"This may be one of the reasons why the majority of the applications are free in Google Android Market, in contrast to the Apple App Store.”

Although the top sellers do raise cash, only a tiny proportion of developers can claim significant success, with only 0.1 percent of all paid-for apps selling more than 50,000 copies.

By contrast, 6.6 percent of free Android apps have passed the 50,000 landmark, with 1 percent attracting more than 500,000 downloads.

Copyright © PC Pro, Dennis Publishing


Android users shun paid apps
"This research says more about Android consumers than its market potential. If people really want an App they will pay and download it, but often there are free versions that do what they need, so ..."
By ITnovice
 
 
 
Comments: 3
mrhasbean
May 31, 2011 9:24 AM
Wow, who'd have thought that would ever happen? ^o)

I've said it before and I stand by the statement, very few people will be able to make money from the Android platform. Google, the handset manufacturers and a handful of developers will be about it. It's got way too much fragmentation at all levels and piracy is already rife - my 14 year old daughter's school friends have all worked out how to "share" stuff with each other.

And hey, as far as they're concerned "it's opensource so we can share anything we like", so they find stuff on the 'net, download and install it, they don't necessarily know (and if they do they certainly don't care) that it's pirated. It's the inherent danger of promoting that philosophy to those who don't understand where the line between free and commercial sits, or that there is a line...
Ace
May 31, 2011 12:08 PM
It's pretty simple. If developers put up free apps, then users will download free apps. Why wouldn't they? Apple discourage free apps by charging the developer for entry to the app store.

I find the use of percentages almost entirely useless in these kinds of articles. I doesn't tell you if one person made a living off their app(s), or whether 10,000 people are making a living from their apps.

Also, how many free apps give access to online shops and services? How many free apps give access to subscription services? Just because (say) Coles give away an app doesn't mean they don't make money out of it.
ITnovice
Jun 1, 2011 5:27 PM
This research says more about Android consumers than its market potential. If people really want an App they will pay and download it, but often there are free versions that do what they need, so they just download those instead.
Comments have been disabled for this article.
 
 
 
Top Stories
Australian miners send drones to work
In-depth: Unmanned aerial vehicles in the resources sector.
 
The New Zealand telco problem
Opinion: Could Telstra save Kiwi telcos?
 
IT price probe to 'name and shame' gougers
Industry ducking the issue, committee claims.
 
Sign up to receive iTnews email bulletins
   FOLLOW US...

Latest VideosSee all videos »

Latest Comments
Polls
Should the Government enact new legislation to protect copyright holders in the digital age?

   |   View results
Yes
  19%
 
No
  81%
TOTAL VOTES: 510

Vote