VHA sees record ‘complaints' before iPhone 4 launch

 

Customers try to dial into free handset upgrade.

Vodafone Hutchison Australia has blamed a rise in complaints against it on crafty consumers looking for free iPhone 4 upgrades, and also said that many complaints represent a misuse of TIO resources.

The carrier was one of four that responded to a major inquiry launched by the Australian Communications and Media Authority (ACMA) into complaints handling in the telco sector.

VHA referred in its submission [pdf] to complaints made to the TIO (Telecommunications Industry Ombudsman) as "issues" (in inverted commas) and provided several suggestions on why the number was high.

The telco argued that the high number of complaints should be offset against the high growth in customer numbers.

VHA also blamed dodgy consumer behaviour for an increase in the number complaints being lodged with the Telecommunications Industry Ombudsman (TIO).

It said it received a "record number of ‘complaints' coinciding with the launch of the Apple iPhone 4."

"VHA's view was that some customers were using the complaints process as a means of seeking to upgrade their mobile handset for free to the iPhone 4," the carrier alleged.

"VHA considers that these anomalous peak complaint times include some calls which are not genuine complaints. This fact should be taken into consideration when reviewing the [TIO] statistics."

VHA also said consumers were going to the TIO too early with complaints before exhausting all avenues with the carrier.

"[We] understand that customers may be using the TIO as an office of ‘next resort' and approaching the TIO after having made limited attempt(s) to deal with their service provider," VHA said.

"In other cases, the customer may complain directly to the TIO without contacting the service provider.

"If correct, this is a misuse of the TIO and may either be attributed to a misunderstanding of the TIO's function or illustrate willingness to circumvent the complaints handling process."

VHA suggested that a representative from each service provider "reside with the TIO" to resolve complaints referred to the body that do "not appear to raise complex issues."

VHA was not the only telco to see a rise in complaints coinciding with the launch of an iPhone.

"Certainly with respect to the rise in TIO complaints regarding Optus in 2009, this can be specifically linked with transitory issues such as the release of the iPhone into Australia and temporary network performance issues," Optus said in a separate submission to the ACMA.

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VHA sees record ‘complaints' before iPhone 4 launch
"VHA seem to have been taking a hard line on consumer rights for years, and it's interesting to look at the categories of complaint numbers they have generated over that time. It's also interesting..."
By anonymous
 
 
 
Comments: 4
Mordd
Sep 27, 2010 4:50 PM
I'm sure the telco's would love to have a rep inside the TIO to head off complaints "at the door". Fact is the TIO staff are well trained and regularly refer customers back to their Telco provider if the complaint does merit a TIO escelation.

VHA just don't want to face up to the fact that their service musn't be as stellar as they like to pretend it is based on the number of complaints.
Sicarius123
Sep 27, 2010 5:04 PM
Temporary network performance issues Optus? While my complaint with the TIO that ended my contract a year early was at the same time as the iPhone 4, I'm happily using my 3G-S on Telstra now with none of Optus "temporary network performance issues" that plagued me for a year, ie, 3 out of 5 calls dropping out.

I was surprised at how easy the process was (Only one unresolved complaint to your telco is required). However I don't think I would of gained anything but stress by trying harder to resolve the issue, with Optus repeatedly telling me to reset my network settings and flash my phone with the latest firmware when their network was the issue.
C
Sep 29, 2010 11:36 AM
VHA can generalise and call the customers complaining "dodgy", but being a complaining customer myself they should think before making a statement like that.

I have laid several complaints with VHA regarding my iPhone order after having been given incorrect information several times by the customer service reps, being treated rudely and shunted around without getting any real assistance. I have to date had my concerns "acknowledged" but no apology and no resolution. This week I was told if I'm not happy to contact Upgrades and cancel. Delightful customer service, VHA has treated me like a silly little child and I can't wait until my contract is up!
anonymous
Sep 29, 2010 12:20 PM

VHA seem to have been taking a hard line on consumer rights for years, and it's interesting to look at the categories of complaint numbers they have generated over that time. It's also interesting to look at the fine print in some of the SFOAs they have used.
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