Virgin Mobile fined for spam

 

E-mail to customers promotes 'opting in'.

Virgin Mobile has agreed to establish new training programs, quality assurance processes and an auditing regime following an ACMA investigation into e-mails it had sent customers.

The investigation revealed that Virgin Mobile customers who had 'opted out' of receiving marketing messages from the company still received e-mails promoting the benefits of 'opting in'.

"When you joined us you asked not to receive any promotional material," Virgin Mobile e-mailed its customers in July 2009. "We totally respect that decision and you can remain promo-free as long as you like.

"To make sure you're still certain about this choice, we just wanted to quickly show you some examples of recent offers that we've sent to customers..."

ACMA found the messages to be commercial electronic messages which were sent without consent and without an unsubscribe facility.

This contravened the Spam Act, which ruled that commercial electronic messages could not be sent without the recipient's consent.

Virgin Mobile has agreed to pay $22,000 in addition to developing its training, quality assurance processes and auditing processes.

"Virgin Mobile has voluntarily entered into an enforceable undertaking ... in relation to a one-off email communication to a small selected group of Virgin Mobile customers in July 2009," a company spokesperson told iTnews.

"Virgin Mobile has worked very closely with the ACMA on this undertaking. A number of enhancements have been made to our training, quality assurance and auditing procedures to prevent this issue from occurring again."

"We apologise to any of our Members who may have been inconvenienced by this communication," she said.


Virgin Mobile fined for spam
 
 
 
Top Stories
First look: Microsoft Outlook for iOS
[Update] Office productivity suite for iOS completed with Outlook.
 
NewSat defaults on $26m in overdue Lockheed payments
Jabiru-1 satellite build hits further hurdles.
 
IBM denies plans to cut 112k jobs
But admits to further restructuring.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Microsoft Outlook is now on iPhone and iPad: why could this be useful?
Jan 30, 2015
Microsoft today released Office for Android and Outlook for iOS - complementing the other Office ...
Franchisees, here's something you should know about
Jan 23, 2015
You need to know the Code if you are a franchisee or franchisor as the penalties are significant.
Xero users rejoice! Quoting has finally arrived
Jan 23, 2015
It has taken years, but Xero has at last added integrated quoting to its online accounting software.
You can now get a no-contract wi-fi tablet from Telstra
Jan 17, 2015
Telstra has began selling wi-fi tablets out of contract without paying extra for cellular ...
Get your business ready for 2015: mobile payments
Jan 2, 2015
These handy apps from MYOB, Xero and others can reduce your administrative load and improve ...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  36%
 
Your insurance company
  5%
 
A technology company (Google, Facebook et al)
  8%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  4%
 
A Federal Government agency (ATO, Centrelink etc)
  18%
 
An Australian law enforcement agency (AFP, ASIO et al)
  14%
 
A State Government agency (Health dept, etc)
  7%
TOTAL VOTES: 3096

Vote
Do you support the abolition of the Office of the Information Commissioner?

   |   View results
I support shutting down the OAIC.
  27%
 
I DON'T support shutting the OAIC.
  73%
TOTAL VOTES: 986

Vote