Virgin Mobile fined for spam

 

E-mail to customers promotes 'opting in'.

Virgin Mobile has agreed to establish new training programs, quality assurance processes and an auditing regime following an ACMA investigation into e-mails it had sent customers.

The investigation revealed that Virgin Mobile customers who had 'opted out' of receiving marketing messages from the company still received e-mails promoting the benefits of 'opting in'.

"When you joined us you asked not to receive any promotional material," Virgin Mobile e-mailed its customers in July 2009. "We totally respect that decision and you can remain promo-free as long as you like.

"To make sure you're still certain about this choice, we just wanted to quickly show you some examples of recent offers that we've sent to customers..."

ACMA found the messages to be commercial electronic messages which were sent without consent and without an unsubscribe facility.

This contravened the Spam Act, which ruled that commercial electronic messages could not be sent without the recipient's consent.

Virgin Mobile has agreed to pay $22,000 in addition to developing its training, quality assurance processes and auditing processes.

"Virgin Mobile has voluntarily entered into an enforceable undertaking ... in relation to a one-off email communication to a small selected group of Virgin Mobile customers in July 2009," a company spokesperson told iTnews.

"Virgin Mobile has worked very closely with the ACMA on this undertaking. A number of enhancements have been made to our training, quality assurance and auditing procedures to prevent this issue from occurring again."

"We apologise to any of our Members who may have been inconvenienced by this communication," she said.


Virgin Mobile fined for spam
 
 
 
Top Stories
Five zero-cost ways to improve MySQL performance
How to easily boost MySQL throughput by up to 5x.
 
The big winners from Defence’s back-office IT refresh
Updated: The full list of subcontractors.
 
Tracking the year of CIO churn
[Blog post] Who shone through in 12 months of disruption?
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
This 4G smartphone costs $219
Sep 3, 2014
It's possible to spend a lot less on a smartphone if you're prepared to go with a brand you ...
Looking for storage? Seagate has five new small business NAS devices
Aug 22, 2014
Seagate has announced a new portfolio of Networked Attached Storage (NAS) solutions specifically ...
Run a small business in western Sydney?
Aug 15, 2014
This event might be of interest if you're looking to meet other people with a similar interest ...
Buying a tablet? Microsoft's Surface Pro 3 goes on sale this month
Aug 8, 2014
Microsoft has announced its Surface Pro 3 will go on sale in Australia on 28 August from ...
Apple's top MacBook Pro with Retina is now cheaper
Aug 1, 2014
Apple has updated its MacBook Pro range with faster processors and new pricing, including ...
Latest Comments
Polls
Which is the most prevalent cyber attack method your organisation faces?




   |   View results
Phishing and social engineering
  68%
 
Advanced persistent threats
  3%
 
Unpatched or unsupported software vulnerabilities
  11%
 
Denial of service attacks
  6%
 
Insider threats
  12%
TOTAL VOTES: 1006

Vote