Telstra hurt by spiralling PSTN revenue

 

Low single digit decline in sales revenues now expected.

Telstra has labelled the decline in public switched telephony network (PSTN) its “immediate challenge” after recording a $222 million loss in the first half of 2010.
“We’re seeing an acceleration in the PSTN decline, not just in the past six months but in the past two months,” chief executive David Thodey said.

“We really do need to address this. The decline has been more severe and pronounced than anticipated.”

Thodey said that despite implementing “a number of initiatives” to turn the result around, these were unlikely to flow through to topline revenue growth, which would remain “under pressure”.

A “low single digit decline in reported sales revenues for the year” was now expected.

click to view full size image
David Thodey, speaking to media and analysts today in Sydney's CBD
Thodey blamed across the board declines in straight calling volumes as one reason for the decline in PSTN.

“The majority of that decline was in the local call category. Our customers are now making five less local calls to what they did a year ago. That’s quite a change,” Thodey said.

The number of homes without a fixed line also rose to 10 percent, although Thodey said this was in line with international experiences.

The telco reported some growth in mobile and broadband revenues but said that was “not offsetting that PSTN decline.

“That’s what we have to try and balance moving forward,” he said.

Telstra also reported continued “slowing” in the fixed broadband market. Thodey said that fixed line penetration was around 66 percent.

Telstra believed recent reductions in wireless broadband prices and new bundles were being well received by customers.

It also believed there was growth prospects in the smartphone, tablet and machine-to-machine markets.

Telstra was also excited about the availability of Android-based devices later this year.


Telstra hurt by spiralling PSTN revenue
"Here is a question... has Telstra seen a corresponding decline in the termination of local calls, or only the placing of local calls on their PSTN? I suspect that the number of calls being ..."
By somme1
 
 
 
Comments: 6
DJ
Feb 11, 2010 3:43 PM
How stupid can you be in management at Telstra.

VoIP technology + NBN = declining Telstra revenues.

Why would I pay to make local calls, when my VoIP service has allowance for x free calls each month.

Why would I continue to pay for STD (so old school) calls when my VoIP provider allows a flat rate for untimed calls to anywhere in Australia.

The days of depending on copper and slugging customers for a premium service (that isn't premium anymore) are gone.

My mobile phone carrier supplies me with 3G wireless, faster and cheaper than Bigpond - oh, and I don't get the 45 minute wait before some nuffy tells me to "reset your router" to resolve their network congestion issues.

Telstra, you need to start re-inventing yourself.
gikku
Feb 11, 2010 10:16 PM
It couldn't happen to a more deserving company.
Nick Kavadias
Feb 14, 2010 9:52 PM
Telstra is not a stupid company. Telstra has VoIP products, but does not choose to market these to residential consumers. Why would they? They would be stealing customers from themselves? Where do you think the bigger margins are? In moving the residential population to VoIP & the price expectations that come with it Telstra loses out. PSTN is Telstra's cash cow & they will milk it to death.
Consumers that remain ignorant will suffer for a long time to come. Australia is not a tech savvy nation & T likes it that way. When they're ready to do mass market VoIP, they will!
asimmond
Feb 14, 2010 10:35 PM
$30 a month for a PSTN line where I may make 5 calls a month. I got rid of Tel$tra about a year back and I estimate I am around $500 better off already. Telstras business model is flawed and the cracks are showing.
netizen
Feb 15, 2010 10:34 AM
You mean that was unexpected? I mean the transition from the plain old telephone System to Asymmetric Digital Subscriber Line. They are not competitors they are a replacement technology, truthfully you knew that from its very first deployment. I don’t understand why I am still using analog. By the way I notice government and corporations aren’t.
somme1
Feb 15, 2010 11:35 AM
Here is a question... has Telstra seen a corresponding decline in the termination of local calls, or only the placing of local calls on their PSTN?

I suspect that the number of calls being terminate is the same or more, and only the calls originating on Telstra's PSTN have declined.

When you can get unlimited free local and national calls for under $20 / month on VOIP is it any wonder... it's better than paying Telstra (or Optus et al) $80+ / month for the same thing and then having to deal with the numerous billing errors these companies make (all in their own favor of course).
Comments have been disabled for this article.
 
 
 
Top Stories
Vito Forte: A CIO for tough times
Fortescue Metals CIO talks vendor management and innovation.
 
Telstra shifts BigPond email to Windows Live
All data to be migrated to Microsoft cloud.
 
Vodafone Australia churn nears half a million for 2011
British joint owners 'not pleased'.
 
Sign up to receive iTnews email bulletins
   FOLLOW US...

Latest VideosSee all videos »

Latest Comments
Polls
Would you be concerned about your business' email data being hosted offshore?

   |   View results
Yes
  83%
 
No
  17%
TOTAL VOTES: 245

Vote