Video: Malone calls for film industry to embrace the net

 

Calls for cooperation rather than litigation.

View larger image View larger image View larger image

See all pictures here »

iiNet CEO Michael Malone has thrown out an olive branch to the film industry after being vindicated by the Federal Court in a case Hollywood brought against his company.

Just minutes after the case against the ISP was summarily dismissed, a very relieved Michael Malone stood outside the Federal Court and invited the film industry to the negotiating table.

"The most important thing now is that we'd like to engage with all those movie studios and other rights holders, and see if we can find a way to get this stuff legitimately online."

Malone told journalists that the case proved the role of an ISP is simply to "move content and packets from point A to point B."

"I think it sets a precedent for ISPs around the world," he said. "But this is jurisdictional and only applies to Australian law. In the Australian context, Justice Cowdroy is saying that ISPs in Australia don't have a positive obligation to stop copyright [infringement].

"That said, I think the best way for us to all stop the copyright violation - which doesn't help iiNet either - is to make the material legitimately available to customers.  The most important thing for us is to engage with those studios and see if we can get that stuff online," said Malone. 

iiNet and several other ISPs offer "freezones" where customers can download unmetered content that has been approved in deals between the ISP and rights holders.

Malone said that while it wasn't "unreasonable" for the film industry to seek ways of solving the rampant downloading of copyright protected material, the film studios had "wasted a year" pursuing iiNet.

"Our view is [that] this isn't the proper way to do it," he said. "The best way to do it is make the material legitimately available."

He said the film industry could learn from the Australian music industry, which by embracing new online distribution models had improved its profitability by 4.8 percent in figures reported yesterday, driven by a 46.2 percent increase in online sales.

"The film industry needs to take the same approach," he said.


 
 
 
Top Stories
Content, cost & constant innovation: How Foxtel plans to take on Netflix
Nell Payne inhabits the “brave new world of blue strings and networking”. Just don't ask her to put a TV screen on your microwave.
 
Sending in the drones
Margins are getting tighter in the industrial services industry, so Transfield Services' Stephen Phillips looks offshore - and to the skies - for the solutions he needs to keep pace.
 
Westpac fires starting pistol on core banking upgrade
St George readies itself for move to Celeriti.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Microsoft launches Office for Android preview
May 22, 2015
Microsoft has launched a preview of Office for Android smartphones. Pre-release versions of ...
Microsoft is working on an iOS email chat feature called Flow
May 22, 2015
Microsoft is working on a new chat app, but at the moment we know more about what we DON'T know, ...
Windows 10 free upgrade: Microsoft details who gets what
May 22, 2015
Microsoft was meant to be streamlining its OS with Windows 10, so why is upgrading so confusing? ...
Windows 10 has an edition to suit everyone's needs
May 15, 2015
Microsoft unveils a mind-melting six editions of Windows 10 ahead of its Winter 2015 launch. ...
Firefox 38 FINAL released, debuts new tab-based preferences
May 13, 2015
Mozilla has unveiled the latest version of Firefox 38.0 FINAL for desktop, with Firefox for ...
Latest Comments
Polls
Should Optus make a bid for iiNet?

   |   View results
Yes
  44%
 
No
  56%
TOTAL VOTES: 519

Vote