ABC iView to cost $2.93m this financial year

 

Record amount of views.

The ABC will spend $2.93 million to deliver its iView content service this financial year.

ABC iView is a video-on-demand platform based on Adobe Flash that the Australian public broadcaster uses to deliver its videos to PCs and the PlayStation 3 games console.

Last October, iView recorded 286,000 visitors and 1.054 million visits; its highest on record.

A yet-to-be-published answer to a question on notice from Greens Party Senator Scott Ludlam revealed the broadcaster's estimates that it would need $2.93 million this financial year.

"The budget for iView in the 2009/2010 financial year totals $1.33 million," the ABC said. It said the funding included staff costs, rights clearances and acquisitions, platform development, video encoding and operational costs.

But an "additional" $1.6 million would be incurred this financial year to deliver the content to audiences, it said in answer to Ludlam.

"Based on iView content as a percentage of the overall ABC online content, the ABC estimates that an additional $1.6 million will be incurred in 2009/10 to deliver the content to audiences.

"The cost of delivering iView content ... will increase further as audiences grow."

ABC spokesman Jane Wilson told iTnews the $1.33 million came from the "project and operational" budget from within ABC TV and the $1.6 million came from the "technical services" budget that related to the server infrastructure and content hosting cost projections.

Asked if the service would shut down if the technical services budget was not forthcoming, Wilson said the scenario had "never been discussed" and was "highly unlikely".

"The service is growing in popularity and is a priority for the ABC," Wilson said.

ABC managing director Mark Scott told Senate Estimates in October that use had "grown significantly" last year.

"The other thing we have noted is that the traffic on iView is significantly higher with those ISPs who allow iView to be viewed in an unmetered way [than those that don't]," he said, referring to ISPs that don't charge for their customers to access iView content.


ABC iView to cost $2.93m this financial year
"ejobrien, yep that's would be the case, but the data downloaded would be roughly proportional to the number of users. I would say that TWIT would push out more data a day than ABC in Aus. and ..."
By funkyg
 
 
 
Comments: 12
wjc
Jan 18, 2010 4:40 PM
Auntie - what about us dial-up people!! Podcast please!
Here we go again - tax payers like us on the Gold Coast, limited by the dreadful Telstra pair-gain system to dial-up only, are now going to be ignored by our own "Auntie". Flash is a DISASTER for anyone on dial-up and - yes - actually causes a DENIAL-OF-SERVICE attack on dial-up connections since the flash video stream captures the 56Kbit/sec (max - really 35Kbit/sec on pair-gain) at higher priority and effectively stops other services, like email, etc.

Minister Conroy - and ABC MD Mark Scott - please intervene and require our ABC to separate the proprietary Flash video on demand system from the main ABC system and for any such content to be made available as file-transferable podcasts (even in .flv format) for all Australians... after all we are paying for it!

Anything else is just downright discriminatory!
funkyg
Jan 18, 2010 6:14 PM
$1.6M seems a lot for content distribution. Hope they've looked at akamai and other CDN's.
bengrubb
Jan 18, 2010 8:51 PM
@funkyg The ABC use Akamai.
kwilla
Jan 18, 2010 9:43 PM
Great, now if only ABC would spend a bit more researching how to improve the quality of the pitiful ABC2 broadcasts.
FromAbove
Jan 18, 2010 10:57 PM
kwilla i would hardly call it pitful. ABC2 has two of the greatest shows avaliable... The Wire and Breaking Bad... If you can name another channel with a show better than either of them i'd be impressed.

Considering they are major budget american tv shows, it is rather impressive for ABC to have them and still be able to broadcast uninterrupted by advertisements.
FromAbove
Jan 18, 2010 10:58 PM
also wjc, why on eather are you on dial-up on the goldcoast? Maybe upgrade to broadband?
kwilla
Jan 19, 2010 8:56 AM
FromAbove, I was referring to the QUALITY of the broadcast, not their programming...
funkyg
Jan 19, 2010 4:11 PM
I can't see akamai charging them that much for the amount of users they have! If so they should be looking at alternatives. Take TWIT as an example and see what they use. I bet they're not paying anywhere near that much and they probably have more viewers.
legless
Jan 20, 2010 3:55 PM
wjc have you applied to be put on to a single line so you can apply for ADSL of some kind? There may not be any spares but you could try. Any chance you can get cable where you are?
legless
Jan 20, 2010 3:58 PM
FromAbove, wjc already mentioned having a pair-gain line and in most cases ADSL is not an option. Some of the RIMs have been upgraded though to allow ADSL and maybe wjc should check again if he/she hasn't already.
ejobrien
Jan 21, 2010 6:37 PM
funkyg, Akamai wouldn't be interested in the number of users, they'd be charging for data downloaded.
funkyg
Jan 22, 2010 1:04 AM
ejobrien, yep that's would be the case, but the data downloaded would be roughly proportional to the number of users.

I would say that TWIT would push out more data a day than ABC in Aus. and I'd also guess that they would pay a fraction of the cost or they wouldn't be viable. Sounds to me like a public funded body not looking for the right deal!

Any CDN's out there want to bid for the ABC's work in Aus? Yours for only $1.5M!!!
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