Oracle has expanded its data quality portfolio by announcing the acquisition of Silver Creek Systems. Financial details were not disclosed.Silver Creek Systems sells a product called DataLens which it claims has the ability to identify key information regardless of how it is presented.Data quality is important to businesses because it increases operational efficiency and improves business decision making, according to Oracle.The DataLens software will be added to Oracle's enterprise applications, including Product Information Management Data Hub, Agile Product Lifecycle Management, and its supply chain management and enterprise resource planning offerings."Lack of standardised product data continues to be a challenge for many enterprises," said Hasan Rizvi, senior vice president of Oracle's Fusion middleware product development."With the addition of Silver Creek, Oracle is extending its industry leading data integration offering with complementary solutions to enhance product data quality, and help customers get more accurate and consistent product data for use across their enterprise."
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