Twitter signs search deals with Microsoft and Google

 

Microsoft also adds Facebook to Bing searches.

Twitter has announced new deals with Microsoft and Google to integrate tweets into standards search results.

The company used the Web 2.0 Summit in San Francisco to announce that it had signed a deal to allow searching of tweets by both Microsoft’s Bing search engine.

In addition Microsoft has announced a similar deal to allow searching of Facebook results using the Bing engine.

“Today at Web 2.0 we announced that working with those clever birds over at Twitter, we now have access to the entire public Twitter feed and have a beta of Bing Twitter search for you to play with (in the US, for now). The Bing and Twitter teams want to know what you think,” said Paul Yiu on Microsoft’s Bing Social Search Team.

Twitter content will also be appearing on Google’s search engine results in a similar deal announced today.

“Our friends down in Mountain View want to organize the world's information and make it universally accessible and useful,” said Twitter on the company’s blog site.

“A fast growing amount of information is coursing through Twitter very quickly, and we want there to be many ways to access that information. As part of that effort, we've partnered with Google to index the entire world of public tweets as fast as possible and present them to their users in an organised and relevant fashion.”

Twitter results will be added to Bing engine today and Google will integrate them in the next few months.

“At Google, our goal is to create the most comprehensive, relevant and fast search in the world,” said Marissa Mayer, vice president of Search Products and User Experience at Google.

“In the past few years, an entirely new type of data has emerged — real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.”

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Twitter signs search deals with Microsoft and Google
"This is good news if the twitter feed is used carefully. The trouble with real time search is that often times you want the definitive source (say the manufacturer of a product), not someones ..."
By funkyg
 
 
 
Comments: 1
funkyg
Oct 22, 2009 4:44 PM
This is good news if the twitter feed is used carefully. The trouble with real time search is that often times you want the definitive source (say the manufacturer of a product), not someones comment about it (although there are times when you want that too).

Google seems to be going the right way about things by asking for a timescale for your search, but I haven't seen what Bing are proposing. Here's hoping they don't just lump them in with other results!

It will also be hard to try to work out authority from tweets. If you wait for retweets, then it is not so real time anymore.

All in all it will be interesting to see how they put this together.

I'm going to do the twitter thing now and say let me know how you think they will do it! @funkygorilla
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