Microsoft cherry picks BlackBerry customers

 

Push email solutions launched with Telstra.

Microsoft will take the fight for more of the business mobile email market in Australia to BlackBerry by launching a service on Telstra's Next G network.

The Microsoft mobile enterprise solution is two plans for Windows Mobile smartphones running operating system version 6.1 or higher.

The basic $39.95 plan has unmetered push email and a 100MB data allowance for internet browsing.

The $49.95 plan has VPN capabilities and a licence for Microsoft's system center mobile device manager that manages fleets of devices.

Those functions include remote lock and wipe of the device if it is lost or stolen and over-the-air application and service provisioning, said Telstra executive director for product management, Ross Fielding.

The services to start on July. "It's an alternative to BlackBerry email using a Microsoft based device," Fielding told iTnews.

"The number of [Telstra] Windows smartphone devices that come loaded with this capability will increase over time. We'll go out with a couple of devices next week but the number available will go up to five by the end of August or early September."

He said the browsing data limit was based on customer research and average data amounts pulled down by BlackBerry users on its network.

"We'll keep reviewing it," he said.

Early marketing efforts would focus on Telstra's hosted Exchange customers, Microsoft communications sector director Kevin Brough said.

He said the ability to port it into the mobile environment would attract organisations.

"The beauty of the solution is the ubiquitous look-and-feel," Brough said.

"The way people use Exchange for email and calendaring on the desktop, that look-and-feel can be very much replicated on the smartphone. It's an experience that people are used to and I believe it's the best email experience you can get on a mobile device."

Telstra and Microsoft declined to say what were their financial targets for Australia Fielding said there was room to win businesses over.

"We still think there's potential upside for further penetration in the mobile space," he said.

It is the latest result of an alliance between the software maker and telco announced last November. And it is set to encompass hosted business applications and unified communications.


Microsoft cherry picks BlackBerry customers
 
 
 
Top Stories
Windows 10 lands in Australia
Campaign to get business to upgrade kicks off.
 
NSW to build its own myGov
Service NSW digital profiles available by September.
 
Android bug leaves a billion phones open to attack
Hackers only need phone number to target devices.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Windows 10 is here! (For some)
Jul 29, 2015
Delivery of the free upgrade versions of Windows 10 began today - have you got yours yet?
Microsoft reveals Microsoft Send, a new enterprise chat app to rival Slack
Jul 27, 2015
Microsoft Send is MSN Messenger for grownups, and you could be using it at work very soon
Developers offered $500,000 grants to find HoloLens uses
Jul 8, 2015
Can augmented-reality end up in business?
Microsoft Tossup: The planning app for unorganised groups of friends
Jul 8, 2015
App allows friends to research venues, vote on plans and chat. And depending on how you run your ...
Windows 10 drops 29 July... but only for some
Jul 6, 2015
If you've reserved your copy of Windows 10 and are keenly awaiting its 29 July release, don't ...
Latest Comments
Polls
Should law enforcement be able to buy and use exploits?



   |   View results
Yes
  13%
 
No
  50%
 
Only in special circumstances
  18%
 
Yes, but with more transparency
  19%
TOTAL VOTES: 729

Vote