The beta is being released now in the UK and the US, and Nokia plans to roll it out to other regions in the near future."With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers," said Philipp Schloter, general manager of Nokia Point & Find."We believe that this first Nokia Point & Find service for movies will add something special to the cinema experience. Simply by pointing their cameraphone at a poster for a new movie, people can watch the trailer, read reviews and find the closest cinema where it is playing."Nokia explained that Point & Find uses the handset's camera, mobile data and GPS positioning systems, combined with advanced real-time image recognition and processing, to evaluate the object.By rapidly searching through a database of virtually tagged items, Point & Find identifies the object and returns a set of links to associated content and services.The system can recognise posters, bar codes and category-specific text-entry search, and uses the phone's GPS to provide location relevant results.The beta release of Nokia Point & Find is available to download for selected Nokia phones.
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