Most mobile web sites accessed from home

 

Nearly three-quarters of mobile Internet users access the web from home, and demand for mobile commerce and mobile banking services is growing sharply, according to research released today by BuzzCity.

The firm surveyed users of its global advertising network of over 2,000 mobile publisher sites.

The results suggest that, despite the perception of the mobile internet as something to be accessed on the go, 70 per cent of respondents surf the internet at home from their mobile devices, while 11 per cent browse while at work.

Over half said that their main reason for surfing the mobile web was to use chat, blogs, discussion groups and other tools in order to connect with friends.

In addition, 87 per cent indicated that they access the mobile internet more than once a day, while 81 per cent said that a session typically lasts over 15 minutes.

The research also showed a desire among mobile users to do more with their internet-enabled phones.

Thirteen per cent said that they want to access financial services, such as money transfers and loans, and a third wanted to pay bills via their mobiles.

"As shown in previous research, mobile internet users are still united by a desire to connect with each other. And, instead of a computer, more and more of them are choosing to do this via the most personal of devices, their mobile phone," said BuzzCity chief executive KF Lai.

"Mobile surfers clearly want to do more with their mobiles, particularly when it comes to transactional services."

Copyright ©v3.co.uk


Most mobile web sites accessed from home
 
 
 
Top Stories
Photos: iTnews Benchmark Awards countdown begins
Just a few days left until entries close for 2014.
 
Australian Govt to rethink cyber security strategy
Six-year old policy to be refreshed.
 
The failure of the antivirus industry
[Blog post] Insights from AVAR 2014.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
More 4G from Optus in Darwin
Nov 21, 2014
Click to see where Optus has expanded coverage to the suburbs near Darwin.
Optus steps up regional 4G coverage
Nov 20, 2014
Once 700Mhz services are working, Optus claims regional users will have a "faster and more ...
This Huawei 4G phone costs $99
Nov 12, 2014
The $99 Huawei Ascend Y550, available through Vodafone, enters the budget market as one of the ...
4G smartphones: Microsoft's Lumia 830
Nov 7, 2014
Microsoft has announced its flagship Windows Phone, the Nokia Lumia 830 4G, will be available in ...
Do you direct debit customers? Read this
Oct 10, 2014
Authorities have been targeting direct debit practices with iiNet and Dodo receiving formal ...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  38%
 
Your insurance company
  3%
 
A technology company (Google, Facebook et al)
  8%
 
Your telco, ISP or utility
  7%
 
A retailer (Coles, Woolworths et al)
  2%
 
A Federal Government agency (ATO, Centrelink etc)
  20%
 
An Australian law enforcement agency (AFP, ASIO et al)
  15%
 
A State Government agency (Health dept, etc)
  5%
TOTAL VOTES: 1071

Vote