Virgin Mobile taps Yahoo for search

 

Virgin Mobile has signed an exclusive deal with Yahoo to offer mobile search, including sponsored search and listings, through a newly developed portal.

From 8 December Virgin Media customers in the UK will have access to a new mobile portal powered by Yahoo's oneSearch platform.

It is unclear yet whether Australian customers will also benefit from the deal.

Yahoo said that the oneSearch model is designed specifically for the mobile environment, in that it returns results directly in the first screen rather than providing a list of links like a traditional search engine.

Furthermore, oneSearch will try and help drum up sales by displaying related ringtones, wallpapers, games and other content within search results.

The two companies also intend to deliver sponsored search results and contextually served sponsored listings within the Virgin Media mobile portal from early next year.

"A great mobile search service is a crucial part of this and, by integrating Yahoo oneSearch into the portal, we are ensuring our customers have all the information they need at their fingertips," said Graeme Oxby, managing director of Virgin Mobile.

Yahoo reckons that the new deal, along with similar exclusive arrangements with Orange, O2, 3 and T-Mobile, give it 80 per cent of the UK mobile search market.

The web firm also has similar partnerships with more than 70 carriers around the world, reaching a claimed 850 million mobile subscribers.

Copyright ©v3.co.uk


Virgin Mobile taps Yahoo for search
 
 
 
Top Stories
The ethics of security
[Blog post] Where did that zero-day go?
 
Rio Tinto's big data play delivers promised ore
Returns trickle in from long-term technology investment.
 
Time management tips for CIOs
[Blog post] How to get to the genba.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
This 4G smartphone costs $219
Sep 3, 2014
It's possible to spend a lot less on a smartphone if you're prepared to go with a brand you ...
Looking for storage? Seagate has five new small business NAS devices
Aug 22, 2014
Seagate has announced a new portfolio of Networked Attached Storage (NAS) solutions specifically ...
Run a small business in western Sydney?
Aug 15, 2014
This event might be of interest if you're looking to meet other people with a similar interest ...
Buying a tablet? Microsoft's Surface Pro 3 goes on sale this month
Aug 8, 2014
Microsoft has announced its Surface Pro 3 will go on sale in Australia on 28 August from ...
Apple's top MacBook Pro with Retina is now cheaper
Aug 1, 2014
Apple has updated its MacBook Pro range with faster processors and new pricing, including ...
Latest Comments
Polls
Which is the most prevalent cyber attack method your organisation faces?




   |   View results
Phishing and social engineering
  70%
 
Advanced persistent threats
  3%
 
Unpatched or unsupported software vulnerabilities
  10%
 
Denial of service attacks
  6%
 
Insider threats
  11%
TOTAL VOTES: 1139

Vote