Virgin Mobile taps Yahoo for search

 

Virgin Mobile has signed an exclusive deal with Yahoo to offer mobile search, including sponsored search and listings, through a newly developed portal.

From 8 December Virgin Media customers in the UK will have access to a new mobile portal powered by Yahoo's oneSearch platform.

It is unclear yet whether Australian customers will also benefit from the deal.

Yahoo said that the oneSearch model is designed specifically for the mobile environment, in that it returns results directly in the first screen rather than providing a list of links like a traditional search engine.

Furthermore, oneSearch will try and help drum up sales by displaying related ringtones, wallpapers, games and other content within search results.

The two companies also intend to deliver sponsored search results and contextually served sponsored listings within the Virgin Media mobile portal from early next year.

"A great mobile search service is a crucial part of this and, by integrating Yahoo oneSearch into the portal, we are ensuring our customers have all the information they need at their fingertips," said Graeme Oxby, managing director of Virgin Mobile.

Yahoo reckons that the new deal, along with similar exclusive arrangements with Orange, O2, 3 and T-Mobile, give it 80 per cent of the UK mobile search market.

The web firm also has similar partnerships with more than 70 carriers around the world, reaching a claimed 850 million mobile subscribers.

Copyright ©v3.co.uk


Virgin Mobile taps Yahoo for search
 
 
 
Top Stories
IBM denies plans to cut 112k jobs
But admits to further restructuring.
 
ATO investigates 25 tech giants in tax hunt
Prepared to take tax evaders to court.
 
Immigration, Customs restructure IT leadership
Customs CIO promoted into transformation role.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Franchisees, here's something you should know about
Jan 23, 2015
You need to know the Code if you are a franchisee or franchisor as the penalties are significant.
Xero users rejoice! Quoting has finally arrived
Jan 23, 2015
It has taken years, but Xero has at last added integrated quoting to its online accounting software.
You can now get a no-contract wi-fi tablet from Telstra
Jan 17, 2015
Telstra has began selling wi-fi tablets out of contract without paying extra for cellular ...
Get your business ready for 2015: mobile payments
Jan 2, 2015
These handy apps from MYOB, Xero and others can reduce your administrative load and improve ...
Xero prepares for key feature coming in 2015
Dec 19, 2014
Xero users will be able to track how their business is comparing to other Xero users.
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  36%
 
Your insurance company
  5%
 
A technology company (Google, Facebook et al)
  9%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  4%
 
A Federal Government agency (ATO, Centrelink etc)
  18%
 
An Australian law enforcement agency (AFP, ASIO et al)
  14%
 
A State Government agency (Health dept, etc)
  7%
TOTAL VOTES: 3000

Vote
Do you support the abolition of the Office of the Information Commissioner?

   |   View results
I support shutting down the OAIC.
  27%
 
I DON'T support shutting the OAIC.
  73%
TOTAL VOTES: 954

Vote