Apple goes after Vista in new campaign

 

After Microsoft’s huge advertising campaign to support its Vista operating system Apple has gone on the offensive with a new series of adverts slating the move.

The adverts, featuring the same actors behind Apple’s previous “I’m a Mac, I’m a PC” campaign are on the Apple web site and the first two are already being broadcast on television.

The first advert mocks Microsoft’s policy of not mentioning Vista in favour of using Windows, with John Hodgman’s PC character buzzing out the word Vista whenever it is used.

The second has Hodgman dividing stacks of money into two piles, one for advertising Vista and a much smaller one for fixing Vista’s problems.

Microsoft began a US$300 million featuring New York comic Jerry Seinfeld but the first two adverts were unpopular and the series was dropped.

Copyright ©v3.co.uk


Apple goes after Vista in new campaign
 
 
 
Top Stories
Making a case for collaboration
[Blog post] Tap into your company’s people power.
 
Five zero-cost ways to improve MySQL performance
How to easily boost MySQL throughput by up to 5x.
 
Tracking the year of CIO churn
[Blog post] Who shone through in 12 months of disruption?
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Which is the most prevalent cyber attack method your organisation faces?




   |   View results
Phishing and social engineering
  68%
 
Advanced persistent threats
  4%
 
Unpatched or unsupported software vulnerabilities
  11%
 
Denial of service attacks
  6%
 
Insider threats
  12%
TOTAL VOTES: 1066

Vote