Apple goes after Vista in new campaign

 

After Microsoft’s huge advertising campaign to support its Vista operating system Apple has gone on the offensive with a new series of adverts slating the move.

The adverts, featuring the same actors behind Apple’s previous “I’m a Mac, I’m a PC” campaign are on the Apple web site and the first two are already being broadcast on television.

The first advert mocks Microsoft’s policy of not mentioning Vista in favour of using Windows, with John Hodgman’s PC character buzzing out the word Vista whenever it is used.

The second has Hodgman dividing stacks of money into two piles, one for advertising Vista and a much smaller one for fixing Vista’s problems.

Microsoft began a US$300 million featuring New York comic Jerry Seinfeld but the first two adverts were unpopular and the series was dropped.

Copyright ©v3.co.uk


Apple goes after Vista in new campaign
 
 
 
Top Stories
NBN Co names first 140 FTTN sites
National trial extended.
 
Cloud, big data propel bank CISOs into the boardroom
And this time, they are welcome.
 
Photos: A tour of CommBank's new innovation lab
Oculus Rift, Kinect and more.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
In which area is your IT shop hiring the most staff?




   |   View results
IT security and risk
  25%
 
Sourcing and strategy
  12%
 
IT infrastructure (servers, storage, networking)
  23%
 
End user computing (desktops, mobiles, apps)
  12%
 
Software development
  27%
TOTAL VOTES: 224

Vote
Would your InfoSec team be prepared to share threat data with the Australian Government?

   |   View results
Yes
  63%
 
No
  37%
TOTAL VOTES: 65

Vote