Game Group announced yesterday that the current economic downturn would not affect the ever-strong consumer demand for computer games.

The retailer reckons that although computer games still cost money, they do offer hours of entertainment – which is ultimately cheaper than other leisure activities.

Annouceing increased profits for the half-year to August Game chairman Peter Lewis, Chairman, said, "Playing games provides a more affordable alternative to many other family leisure activities and we remain committed to delivering our customers the widest choice and value for money.

He said “third generation” consoles such as the Nintendo Wii have a wider appeal as they are so original so won’t be affected by the credit crunch.

Game is expected to open stores in Australia, as well as Britain and Ireland, France, Iberia and Scandinavia by the end of the year as well as launching around 33 concessions in Borders bookshops over the next twelve months.

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