Telstra sets up shop in Melbourne

 

Today in Melbourne Telstra opened up its newest interactive T [life] retail store, which the telco giant claims is the largest of its kind in Australia.

The Melbourne store, located at the corner of Bourke and Swanson Streets, joins other T [life] stores in Sydney, Geelong, Chadstone, and Doncaster.

The store is the size equivalent to seven tennis courts and includes areas for visitors to test more than 100 different products, seek expert advice from staff, and try out video TelePresence for face-to-face conference calling.

Telstra says the expansion of a new store is the result of speaking with more than 900,000 Australians, who wish for more autonomy and input on their telco solutions.

“Australians told us that they want a store where the display mobiles work so they can ‘play before they buy’, where one-on-one expert advice accompanies live demonstrations, and where ‘how to' classes are available all day, every day,” said Telstra CEO Mr Sol Trujillo.

“At Telstra, we understand that the traditional business hours of 9 to 5 don’t meet everyone’s needs so we have extended trading hours in our Melbourne store, seven days a week.”

T [life] Melbourne is topped with a 22 metre by 2.5 metre LCD screen, the largest one in Oz today, which Telstra believes will become a staple landmark of the Melbourne CBD.

Telstra faced consumer competition in Sydney recently with the opening of the new Apple store, which saw punters waiting in line for hours in hopes of winning a coveted 3G iPhone.

Telstra sets up shop in Melbourne
 
 
 
Top Stories
The True Cost of BYOD - 2014 survey
Twelve months on from our first study, is BYOD a better proposition?
 
Photos: Unboxing the Magnus supercomputer
Pawsey's biggest beast slots into place.
 
ANZ looks to life beyond the transaction
If digital disruptors think an online payments startup could rock the big four, they’ve missed the point of why people use banks, says Patrick Maes.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  29%
 
Application integration concerns
  3%
 
Security and compliance concerns
  28%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  21%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  4%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 1076

Vote