Apple developers go crazy for iPhone

 

Apple claims that over 100,000 developers have downloaded the iPhone software development kit (SDK) in just four days..

Apple said originally that it would not issue an SDK for the iPhone as it wanted to keep new software development in-house.

But after a wave of protests from developers and users the company reversed the decision and made an SDK available.

"Developer reaction to the iPhone SDK has been incredible," said Philip Schiller, Apple's senior vice president of worldwide product marketing.

"Over one million people have watched the launch video on Apple.com, further demonstrating the incredible interest developers have in creating applications for the iPhone."

AOL, Electronic Arts, Salesforce.com, Namco and Sega have already built applications for the iPhone using the SDK, according to Apple.

"We are very excited about Apple's new SDK and reaching every iPhone user through the new App Store," said Scott Rubin, vice president of sales and marketing for Namco Networks.

"We cannot wait to show off great new versions of arcade classics like PAC-MAN and Galaga that use the revolutionary features of the iPhone and iPod touch."

Apple's decision to open up the iPhone was generally welcomed by analysts. " The SDK is available as a free download. However, there is a US$99 annual joining fee for the Apple developer programme," said Tony Cripps, analyst at Ovum.

"Of more interest is the distribution model Apple has adopted, which is based on a revenue share agreement with the developer.

"The developer gets 70 percent of the revenue generated by sales of the application and Apple gets the remaining 30 percent, and the arrangement is not dependant on sales volumes. This is a good deal for developers."

Copyright ©v3.co.uk


Apple developers go crazy for iPhone
 
 
 
Top Stories
Earning the right to innovate
Breaking down the barriers to innovation is a long, but rewarding process, says Bank of Queensland Group CIO, Julie Bale.
 
A call for timely reporting
[Blog post] Businesses need incentives to keep customer data secure.
 
Doubts cast on Queensland's ICT Dashboard
Opposition, former Govt CIO say it can't be trusted.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  26%
 
Application integration concerns
  3%
 
Security and compliance concerns
  29%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  23%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  5%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 829

Vote