Pepsi and Amazon give away DRM-free MP3s

 

$1bn worth of tunes up for grabs.

Pepsi and Amazon have teamed up to give away $1bn worth of DRM-free MP3s under the Pepsi Stuff collect-and-get programme.

Four billion specially marked Pepsi packages will offer points which can be redeemed for music from the Amazon store.

The MP3s can be played on virtually any digital portable device, including Apple's iPod, organised in any music management application or burned to CD.

Amazon MP3 is one of the biggest supporters of DRM-free MP3 downloads, offering 3.25 million songs from more than 270,000 artists.

Five points earn consumers one MP3 from the libraries of EMI Music, Sony BMG or Warner Music Group.

"MP3 music is the future of the industry and Pepsi Stuff is an accelerator," said Danny Socolof, president of Las Vegas firm Mega, which forged the Pepsi/Amazon alliance.

"This deal will help more people discover legal DRM-free music downloading, and is likely to draw in music fans who are not as familiar with downloading which can help build a healthy future for the music business."

Copyright ©v3.co.uk


Pepsi and Amazon give away DRM-free MP3s
 
 
 
Top Stories
Meet FABACUS, Westpac's first computer
GE225 operators celebrate gold anniversary.
 
NSW Govt gets ready to throw out the floppy disks
[Opinion] Dominic Perrottet says its time for government to catch up.
 
iiNet facing new copyright battle with Hollywood
Fighting to protect customer details.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
In which area is your IT shop hiring the most staff?




   |   View results
IT security and risk
  25%
 
Sourcing and strategy
  12%
 
IT infrastructure (servers, storage, networking)
  22%
 
End user computing (desktops, mobiles, apps)
  15%
 
Software development
  26%
TOTAL VOTES: 327

Vote
Would your InfoSec team be prepared to share threat data with the Australian Government?

   |   View results
Yes
  56%
 
No
  44%
TOTAL VOTES: 135

Vote