Salesforce.com's annual conference drew 45,000 attendees to the Moscone Convention Center.
on Sep 2 2011 6:57AM
Salesforce.com hosted more than 45,000 delegates at its annual Dreamforce conference, including 400 from the Asia Pacific region.
Anti-software mascots on stage before the keynote. Attendees arrived at the conference centre at least an hour before the keynote began to ensure they got one of the 15,000 seats in the main room. Others were accommodated in spill-over rooms.
Salesforce.com's platform research director interviewed customers on camera prior to the keynote presentation.
Hawaiian entertainers kicked off the keynote proceedings.
Salesforce.com chief executive officer Marc Benioff took the stage as Metallica's 'Enter Sandman' played in the background.
Benioff took a jab at his former employer, Oracle and the "false cloud" in his keynote presentation.
Benioff spoke with musician Neil Young, who was using Chatter for communicating with collaborators on his newest project.
Benioff asked rapper MC Hammer about social media trends.
Benioff on a public policy panel with European Commissioner for the Digital Agenda Neelie Kroes, former US Government CIO Vivek Kundra and Burberry CEO Angela Ahrendts.
Salesforce.com and its partners exhibited their wares in the Moscone Conference Center.
The carpet around Salesforce.com's exhibition stands resembled a white cloud.
Salesforce.com exhibited its mobile applications on oversized devices.
A surprisingly large number of conference attendees took up Salesforce.com's offer of a free photo with its mascot, Sassy.
Metallica entertains Dreamforce attendees on Wednesday night.
As the show comes to a close, drummer Lars Ulrich tells Benioff to invite them to future Dreamforce parties, as they live "just down the road".
Metallica at Dreamforce 2011. Credit: Jess Gooch
Australian technology journalist Charis Palmer was interviewed by Salesforce.com's Peter Coffee prior to the second day's keynote presentation. Palmer surprised the audience by proposing to partner, Simon Spencer, on camera.
Facebook chief information officer Tim Campos (right) said the Force.com cloud platform enabled major IT projects to progress from concept to deployment within three months.
Salesforce.com hosted more than 45,000 delegates at its annual Dreamforce conference, including 400 from the Asia Pacific region.