Microsoft raises the barcode for Xbox and DVDs

 

Next-generation colour barcode to appear by Christmas.

Microsoft has unveiled a second-generation interactive colour barcode that can store double the data of standard black and white barcodes. 

The High Capacity Colour Barcode (HCCB) is expected to start appearing on Xbox 360 games and DVDs in the UK by the end of this year.

The barcode consists of up to eight coloured triangles, embedded with as many as 3,500 alphabetical characters of data per square inch.

Data is likely to include email addresses and the URL of a website offering downloadable content, and can be scanned by consumer devices such as webcams and mobile phone cameras.

US company DatatraceDNA will embed a nano-particle into the code as an anti-counterfeiting measure. 

Gavin Jancke, a research engineering director at Microsoft, told the BBC that HCCB is not intended to replace the standard UPC system of black and white striped barcodes, but is "more of a partner".

"The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space," he said.

The International Standard Audiovisual Number, a voluntary numbering system for audio-visual products such as DVDs and digital marketing material, is the first organisation to license the technology.

Copyright ©v3.co.uk


Microsoft raises the barcode for Xbox and DVDs
 
 
 
Top Stories
Australia's digital crescendo
Barely unpacked from his move from Amsterdam, Southern Cross Austereo's new digital boss Vijay Solanki is looking for Australia's untapped potential.
 
Turnbull nabs UK govt digital guru as DTO chief
Inaugural CEO to lead change agenda.
 
NBN to offer TV connections through fibre for greenfields
Ditching aerials to come at a cost.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Windows 10 drops 29 July... but only for some
Jul 6, 2015
If you've reserved your copy of Windows 10 and are keenly awaiting its 29 July release, don't ...
Xerocon is heading to Melbourne!
Jul 1, 2015
We're not saying Xero is our FAVOURITE or anything, but Xero's 2015 Xerocon conference is being ...
New Microsoft Office apps for Android phones
Jun 26, 2015
Microsoft's latest Office apps for Android now work on phones as well as tablets, further ...
Windows 10 UK price revealed, but don't believe everything you hear
Jun 26, 2015
Windows 10 £99 price tag for users in the UK (who presumably don't already have Win 7 Pro ...
Now Xero notifies iOS users of new transactions
Jun 24, 2015
The latest version of Xero's iPhone app includes notifications when new transactions arrive from ...
Latest Comments
Polls
Is site blocking effective in stopping piracy?


   |   View results
Yes
  2%
 
No
  86%
 
Somewhat
  12%
TOTAL VOTES: 775

Vote