Microsoft raises the barcode for Xbox and DVDs

 

Next-generation colour barcode to appear by Christmas.

Microsoft has unveiled a second-generation interactive colour barcode that can store double the data of standard black and white barcodes. 

The High Capacity Colour Barcode (HCCB) is expected to start appearing on Xbox 360 games and DVDs in the UK by the end of this year.

The barcode consists of up to eight coloured triangles, embedded with as many as 3,500 alphabetical characters of data per square inch.

Data is likely to include email addresses and the URL of a website offering downloadable content, and can be scanned by consumer devices such as webcams and mobile phone cameras.

US company DatatraceDNA will embed a nano-particle into the code as an anti-counterfeiting measure. 

Gavin Jancke, a research engineering director at Microsoft, told the BBC that HCCB is not intended to replace the standard UPC system of black and white striped barcodes, but is "more of a partner".

"The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space," he said.

The International Standard Audiovisual Number, a voluntary numbering system for audio-visual products such as DVDs and digital marketing material, is the first organisation to license the technology.

Copyright ©v3.co.uk


Microsoft raises the barcode for Xbox and DVDs
 
 
 
Top Stories
ANZ looks to life beyond the transaction
If digital disruptors think an online payments startup could rock the big four, they’ve missed the point of why people use banks, says Patrick Maes.
 
What InfoSec can learn from the insurance industry
[Blog post] Another way data breach laws could help manage risk.
 
A ten-point plan for disrupting security
[Blog post] How can you defend the perimeter when it’s in the cloud?
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Pass on carbon tax savings, warns ACCC
Jul 24, 2014
The ACCC is warning businesses that supply "regulated goods" to pass on any cost savings ...
Have customers that won't pay debts?
Jul 10, 2014
The ACCC and ASIC have updated their advice when it comes to collecting debts.
Carpet cleaner faces court over online testimonials
Jul 4, 2014
The ACCC has initiated proceedings against A Whistle (1979) Pty Ltd, the franchisor of Electrodry...
You can now get 15GB of free online storage using Microsoft OneDrive
Jun 25, 2014
Cloud storage has reached both the capacity and price where it's a viable alternative to local ...
Another clever trick you can perform with Xero
Jun 25, 2014
Here is another way to reach out to particular subsets of your customers using Xero.
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  29%
 
Application integration concerns
  3%
 
Security and compliance concerns
  27%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  21%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  4%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 1041

Vote