Microsoft raises the barcode for Xbox and DVDs

 

Next-generation colour barcode to appear by Christmas.

Microsoft has unveiled a second-generation interactive colour barcode that can store double the data of standard black and white barcodes. 

The High Capacity Colour Barcode (HCCB) is expected to start appearing on Xbox 360 games and DVDs in the UK by the end of this year.

The barcode consists of up to eight coloured triangles, embedded with as many as 3,500 alphabetical characters of data per square inch.

Data is likely to include email addresses and the URL of a website offering downloadable content, and can be scanned by consumer devices such as webcams and mobile phone cameras.

US company DatatraceDNA will embed a nano-particle into the code as an anti-counterfeiting measure. 

Gavin Jancke, a research engineering director at Microsoft, told the BBC that HCCB is not intended to replace the standard UPC system of black and white striped barcodes, but is "more of a partner".

"The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space," he said.

The International Standard Audiovisual Number, a voluntary numbering system for audio-visual products such as DVDs and digital marketing material, is the first organisation to license the technology.

Copyright ©v3.co.uk


Microsoft raises the barcode for Xbox and DVDs
 
 
 
Top Stories
Telstra to buy Pacnet for $857m
Gets 46,500km of undersea cable.
 
Beyond ACORN: Cracking the infosec skills nut
[Blog post] Could the Government's cybercrime focus be a catalyst for change?
 
The iTnews Benchmark Awards
Meet the best of the best.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Xero prepares for key feature coming in 2015
Dec 19, 2014
Xero users will be able to track how their business is comparing to other Xero users.
More 4G from Optus in Darwin
Nov 21, 2014
Click to see where Optus has expanded coverage to the suburbs near Darwin.
Optus steps up regional 4G coverage
Nov 20, 2014
Once 700Mhz services are working, Optus claims regional users will have a "faster and more ...
This Huawei 4G phone costs $99
Nov 12, 2014
The $99 Huawei Ascend Y550, available through Vodafone, enters the budget market as one of the ...
4G smartphones: Microsoft's Lumia 830
Nov 7, 2014
Microsoft has announced its flagship Windows Phone, the Nokia Lumia 830 4G, will be available in ...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  37%
 
Your insurance company
  4%
 
A technology company (Google, Facebook et al)
  8%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  3%
 
A Federal Government agency (ATO, Centrelink etc)
  19%
 
An Australian law enforcement agency (AFP, ASIO et al)
  14%
 
A State Government agency (Health dept, etc)
  6%
TOTAL VOTES: 2002

Vote
Do you support the abolition of the Office of the Information Commissioner?