Apple denies Apple TV delay rumours

By Shaun Nichols on Feb 13, 2007 9:41 AM
Filed under Hardware

TV set-top box to ship in February, but might not reach consumers until March.

Apple is denying rumours that the shipping date for its Apple TV set-top device will be delayed until March.

A spokeswoman for the company told vnunet.com that it's business as usual for Apple TV.

"We're still planning to release Apple TV in February, as announced" she said.

Talk of a delay began to circulate after Mac rumor site ThinkSecret reported that Apple's internal plans involved holding the Apple TV back until March. Adding oil to the fire, MacWorld UK reported that Apple had informed the publication that it shouldn't a review model of the Apple TV for until early March.

A salesman with the Apple Store who identified himself as Derek confirmed that any advance orders would ship in February. He cautioned however that the units might not reach consumers' doorsteps until March.

Apple chief executive Steve Jobs first unveiled the Apple TV under the code name "iTV" at a special media event in September. Apple has been accepting orders for the device since January's MacWorld expo, when the Apple CEO set February as the ship date for the set-top box.

Apple TV allows users to stream iTunes movies, songs, and photos to a TV set from their personal computer. The device features HDMI video and wireless networking capabilities.