Canon targets bigger slice of large-format printer market

 

Printer manufacturer wants to increase market share to 15 per cent.

Canon is aggressively chasing Hewlett-Packard (HP) and Epson’s market share as it looks to increase its slice of the large-format printer (LFP) space from 4.2 per cent to 15 per cent market share, by the end of the year.

Canon has already appointed a former HP employee, Stewart Cobby, to UK sales development manager to join its LFP battle. Cobby joins Canon after five-and-a-half years at HP, where he was responsible for the large-format reseller accounts in the south of England.

Anne Sharp, product marketing manager of LFP at Canon UK, said Cobby will work closely with Canon’s LFP channel.

“The channel is a vital part of Canon’s LFP success. We will support our partners as they grow and expand their offerings to become even more profitable,” Cobby said.

“The main two verticals in the LFP market are CAD and graphics arts,” Sharp said. “HP is the market leader in the LFP space and is focused on CAD products, while Epson is the other main player and has a strong graphics focus.”

Sharp added that Canon comes from a graphics background, but launched five new LFPs this year, three of which are aimed at CAD customers. She said that Canon now has products that cover all aspects of the LFP market.

Mark Keeley, director of LFP distributor Velmex, told CRN: “We have been a Canon LFP distributor for more than two years. HP has dominated the CAD side of the LFP market until now. Canon is the first to challenge HP and I think it will achieve its growth target.”

laura_hailstone@vnu.co.uk

Copyright ©v3.co.uk


Canon targets bigger slice of large-format printer market
 
 
 
Top Stories
Beyond ACORN: Cracking the infosec skills nut
[Blog post] Could the Government's cybercrime focus be a catalyst for change?
 
The iTnews Benchmark Awards
Meet the best of the best.
 
Telstra hands over copper, HFC in new $11bn NBN deal
Value of 2011 deal remains intact.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  38%
 
Your insurance company
  4%
 
A technology company (Google, Facebook et al)
  8%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  3%
 
A Federal Government agency (ATO, Centrelink etc)
  19%
 
An Australian law enforcement agency (AFP, ASIO et al)
  14%
 
A State Government agency (Health dept, etc)
  6%
TOTAL VOTES: 1884

Vote
Do you support the abolition of the Office of the Information Commissioner?