Apple cuts MacBook prices

 

Upgrades processors.

Apple cut the price on the base version of its 13-inch MacBook Pro laptop with "retina" display by US$200 (A$193) as it revamps its top-end laptops, weeks after the company reported a steep decline in Mac sales in the December quarter.

In Australia, the base version of the MacBook Pro with retina display will now be priced at $1649, and a new 2.6 GHz processor, 256 GB flash memory version for $1849.

Apple also lowered the price of its 13-inch MacBook Air laptop with 256 GB of flash memory to $1549,

The company upgraded its 15-inch MacBook Pro with a faster 2.4 GHz quad-core processor and the top-end 15-inch notebook with a new 2.7 GHz quad-core processor and 16GB of memory.

Investors have worried that Apple's iPad is cannibalising its Mac range, but CEO Tim Cook has brushed aside these concerns.

The company sold 4.1 million Macs in the December quarter, down 21 percent from a year earlier. 

Apple also missed Wall Street's revenue forecast for the third straight quarter in January after iPhone sales came in below expectations, fanning fears that its dominance of consumer electronics is slipping.

(Reporting by Sayantani Ghosh in Bangalore; Editing by Saumyadeb Chakrabarty)

 


Apple cuts MacBook prices
Customers look at MacBook Pros, during the official opening of the largest Apple shop in southern Europe, at Passeig de Gracia in Barcelona July 28, 2012. Credit: Reuters/Albert Gea/Files
 
 
 
Top Stories
Qld Transport to replace core registration system
State's biggest citizen info repository set for overhaul.
 
Innovating in the sleepy super industry
There’s little incentive to be on the bleeding edge, so why is Andrew Todd fighting so hard?
 
How technology will unify Toll
The systems headache formed through 15 years of acquisitions.
 
 
Customers look at MacBook Pros, during the official opening of the largest Apple shop in southern Europe, at Passeig de Gracia in Barcelona July 28, 2012. Credit: Reuters/Albert Gea/Files
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
More 4G from Optus in Darwin
Nov 21, 2014
Click to see where Optus has expanded coverage to the suburbs near Darwin.
Optus steps up regional 4G coverage
Nov 20, 2014
Once 700Mhz services are working, Optus claims regional users will have a "faster and more ...
This Huawei 4G phone costs $99
Nov 12, 2014
The $99 Huawei Ascend Y550, available through Vodafone, enters the budget market as one of the ...
4G smartphones: Microsoft's Lumia 830
Nov 7, 2014
Microsoft has announced its flagship Windows Phone, the Nokia Lumia 830 4G, will be available in ...
Do you direct debit customers? Read this
Oct 10, 2014
Authorities have been targeting direct debit practices with iiNet and Dodo receiving formal ...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  38%
 
Your insurance company
  3%
 
A technology company (Google, Facebook et al)
  7%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  2%
 
A Federal Government agency (ATO, Centrelink etc)
  20%
 
An Australian law enforcement agency (AFP, ASIO et al)
  15%
 
A State Government agency (Health dept, etc)
  5%
TOTAL VOTES: 845

Vote