HTC CEO blasts internal bureaucracy

 

Meetings, but no decisions.

The chief executive of troubled Taiwanese mobile phone maker HTC has sent out a company-wide email, saying there is a need to "kill bureaucracy" to deal with a record drop in sales.

Peter Chou emailed employees and board members, complaining that "bureaucracy crept in without clear ownership. We agreed to do something but we either didn't do it or executed it loosely." 

News agency Bloomberg obtained a copy of the email from Chou, and it was confirmed to be authentic by an HTC spokesperson.

In the email, Chou accused HTC of having people "meeting and talking all the time without decision, strategic direction or sense of urgency."

Chou said HTC's competitors could leverage their scale and brand awareness as well as big marketing budgets, enabling them to do things HTC could not do. 

He urged the company not to allow small things to kill major goals and to build on its culture, committed employees, and customer relationships, to emerge from its current rut.

HTC began in 1997, producing personal digital assistants, but switched to making smartphones under its own brand in 2006, hitting record revenue growth in 2010 and 2011, before falling sharply this year.

The company held roughly 16 percent of the world's smartphone market and its shares reached a price of $41.56 before sliding to around $6.50 currently.

This represents a $28.8 billion drop in market capitalisation and the company has cut jobs and costs to as sales and profitability have declined.

The central bank governor of Taiwan, Perng Fai-nan, has urged the island nation's government to step in and assist HTC, which is facing withering competition from Apple and Samsung as well as being embroiled in patent infringement court cases.

Copyright © iTnews.com.au . All rights reserved.


HTC CEO blasts internal bureaucracy
HTC CEO Peter Chou. Source: HTC
 
 
 
Top Stories
Australia's digital crescendo
Barely unpacked from his move from Amsterdam, Southern Cross Austereo's new digital boss Vijay Solanki is looking for Australia's untapped potential.
 
Turnbull nabs UK govt digital guru as DTO chief
Inaugural CEO to lead change agenda.
 
NBN to offer TV connections through fibre for greenfields
Ditching aerials to come at a cost.
 
 
HTC CEO Peter Chou. Source: HTC
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Windows 10 drops 29 July... but only for some
Jul 6, 2015
If you've reserved your copy of Windows 10 and are keenly awaiting its 29 July release, don't ...
Xerocon is heading to Melbourne!
Jul 1, 2015
We're not saying Xero is our FAVOURITE or anything, but Xero's 2015 Xerocon conference is being ...
New Microsoft Office apps for Android phones
Jun 26, 2015
Microsoft's latest Office apps for Android now work on phones as well as tablets, further ...
Windows 10 UK price revealed, but don't believe everything you hear
Jun 26, 2015
Windows 10 £99 price tag for users in the UK (who presumably don't already have Win 7 Pro ...
Now Xero notifies iOS users of new transactions
Jun 24, 2015
The latest version of Xero's iPhone app includes notifications when new transactions arrive from ...
Latest Comments
Polls
Is site blocking effective in stopping piracy?


   |   View results
Yes
  2%
 
No
  86%
 
Somewhat
  12%
TOTAL VOTES: 801

Vote