Optus bundles PlayBook with BlackBerry

 

Follows Harvey Norman's steep discounts.

Optus will give Research in Motion's (RIM) 16GB PlayBook tablet to anyone who buys a BlackBerry Torch 9860 smartphone on its two year $49-a-month plan. 

Its move to bundle the tablet with a BlackBerry device follows Vodafone Australia's plans launched in June.

Optus' offer ends on 31 January 2012. 

Last week RIM revealed it would take a huge charge related to writing down the value of its PlayBook inventory and that it was planning aggressive promotions for the device across the globe. 

RIM Australia is still selling the PlayBook through its own website at the mid-year launch price, however Australian retail giant Harvey Norman appears to have cut the price of its PlayBook supplies in November. 

The 16GB PlayBook is available for $348 at the retailer, about $230 off RIM's recommended $579, and well below comparable rivals. 

The 32GB PlayBook is available for $398, while the 64GB is available for $478. 

PlayBook prices at various British carriers and retailers fell in late October for a limited time to £150 ($228) below the original price of £399 for the 16GB device.  

Analysts in the US believe RIM's discounts there would leave it with a $50 to $75 loss per PlayBook sold, and that its inventory woes, though worsened by the PlayBook, could also be stemming from a slow down in sales of the BlackBerry phone, Barrons reports.   

RIM will report its third quarter earnings on December 15.

Copyright © iTnews.com.au . All rights reserved.


Optus bundles PlayBook with BlackBerry
 
 
 
Top Stories
Content, cost & constant innovation: How Foxtel plans to take on Netflix
Nell Payne inhabits the “brave new world of blue strings and networking”. Just don't ask her to put a TV screen on your microwave.
 
Sending in the drones
Margins are getting tighter in the industrial services industry, so Transfield Services' Stephen Phillips looks offshore - and to the skies - for the solutions he needs to keep pace.
 
Westpac fires starting pistol on core banking upgrade
St George readies itself for move to Celeriti.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Should Optus make a bid for iiNet?

   |   View results
Yes
  43%
 
No
  57%
TOTAL VOTES: 537

Vote