RIM now giving away PlayBooks to admins

 

RIM wages tablet war as Ultrabooks emerge as the answer.

First came the enterprise three-for-two deal, now Research in Motion (RIM) is giving PlayBook tablets away. 

The new deal is slightly different to its existing enterprise discounts for North America, in that it is only available to IT administrators that make the upgrade to version 5.0 of BlackBerry Enterprise Server software.

The deal adds one more component to the "sell through" strategy it first mentioned in September after shipping only half of the 400,000 PlayBooks it expected to for the second quarter of 2011. 

Facing heat from Amazon's $US199 Kindle Fire on the consumer side, RIM this week lowered its 16GB device to meet the Fire, and reduced its 32GB version to $US299, marking a $US300 discount a piece and bringing the device to within dollars of its component costs.  

Other tablets makers have followed suit. Lenovo's 7-inch 16GB WiFi A1 tablet, which started at US$349 is now available at Best Buy for US$199

The Intel-backed push for new fast boot, solid state drive Ultrabooks, arriving this week in the form of HP's Folio, are hoped to provide an answer to the Apple-dominated tablet category.

Analyst firm iSuppli estimates Ultrabooks will make up about 40 percent of all Notebook PC shipments by 2015 but to compete with tablets, manufacturers will have to make them more attractive.   

"Notebook PCs must become sexier and more appealing to consumers," the analyst firm said

Doing that in the short term might be difficult though when Apple's MacBook Air is the prioritised recipient of a limited supply aluminum "unibody" casing, forcing PC rivals to turn to plastic or fibreglass casing, according to Apple Insider. 

Copyright © iTnews.com.au . All rights reserved.


RIM now giving away PlayBooks to admins
 
 
 
Top Stories
Change is the only constant at iiNet
iiNet's Matthew Toohey is trialling IBM's Watson - between preparing for an acquisition and making sure Netflix doesn't swamp the network.
 
Why straight-through processing is the holy grail for banks
Big benefits from stripping away human intervention and digitising processes.
 
CBA sued over frozen millions in IT bribery scandal
Eric Pulier's not-for profit lodges lawsuit in US.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
New features are coming to Outlook.com
May 27, 2015
Outlook.com, thanks to its predecessor Hotmail.com, is one of the world's major webmail services ...
Windows 10 to feature integrated apps for Android and iOS
May 27, 2015
Microsoft reveals multi-platform Cortana connectivity for Windows 10. What the heck is that, and ...
Microsoft launches Office for Android preview
May 22, 2015
Microsoft has launched a preview of Office for Android smartphones. Pre-release versions of ...
Microsoft is working on an iOS email chat feature called Flow
May 22, 2015
Microsoft is working on a new chat app, but at the moment we know more about what we DON'T know, ...
Windows 10 free upgrade: Microsoft details who gets what
May 22, 2015
Microsoft was meant to be streamlining its OS with Windows 10, so why is upgrading so confusing? ...
Latest Comments
Polls
Should Optus make a bid for iiNet?

   |   View results
Yes
  44%
 
No
  56%
TOTAL VOTES: 667

Vote