RIM now giving away PlayBooks to admins

 

RIM wages tablet war as Ultrabooks emerge as the answer.

First came the enterprise three-for-two deal, now Research in Motion (RIM) is giving PlayBook tablets away. 

The new deal is slightly different to its existing enterprise discounts for North America, in that it is only available to IT administrators that make the upgrade to version 5.0 of BlackBerry Enterprise Server software.

The deal adds one more component to the "sell through" strategy it first mentioned in September after shipping only half of the 400,000 PlayBooks it expected to for the second quarter of 2011. 

Facing heat from Amazon's $US199 Kindle Fire on the consumer side, RIM this week lowered its 16GB device to meet the Fire, and reduced its 32GB version to $US299, marking a $US300 discount a piece and bringing the device to within dollars of its component costs.  

Other tablets makers have followed suit. Lenovo's 7-inch 16GB WiFi A1 tablet, which started at US$349 is now available at Best Buy for US$199

The Intel-backed push for new fast boot, solid state drive Ultrabooks, arriving this week in the form of HP's Folio, are hoped to provide an answer to the Apple-dominated tablet category.

Analyst firm iSuppli estimates Ultrabooks will make up about 40 percent of all Notebook PC shipments by 2015 but to compete with tablets, manufacturers will have to make them more attractive.   

"Notebook PCs must become sexier and more appealing to consumers," the analyst firm said

Doing that in the short term might be difficult though when Apple's MacBook Air is the prioritised recipient of a limited supply aluminum "unibody" casing, forcing PC rivals to turn to plastic or fibreglass casing, according to Apple Insider. 

Copyright © iTnews.com.au . All rights reserved.


RIM now giving away PlayBooks to admins
 
 
 
Top Stories
Inside the stalemate on Australia's piracy code
Still not registered almost five months on.
 
IT staff outline deep anger in Macquarie Uni survey
‘Morale at lowest point in a decade’.
 
Cost blowout to push NBN past $41bn budget
But government funding cap to remain.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Say goodbye to OneDrive Groups
Aug 28, 2015
If you've a) actually been using OneDrive and b) gone so far as to actually have been using ...
Libreoffice 5 review
Aug 24, 2015
It's free! It's open! But does LibreOffice deliver on its promise of a powerful office suite for ...
How to disable Cortana in Windows 10
Aug 21, 2015
Stop Microsoft's personal assistant snooping around.
Uni is optional: 5 tech leaders without a degree
Aug 17, 2015
Already running a business, but thinking about going back to uni? From Bill Gates to Steve Jobs, ...
New features coming to Xero
Aug 17, 2015
Use Xero? Here are some of the things you can look forward to in the coming months.
Latest Comments
Polls
New Windows 10 users, are you upgrading from...




   |   View results
Windows 8
  46%
 
Windows 7
  44%
 
Windows XP
  5%
 
Another operating system
  3%
 
Windows Vista
  2%
TOTAL VOTES: 712

Vote