TechEd: Microsoft supports women in IT

 

Highlights career choices.

Australia's ICT industry has come a long way since the infamous booth babe crisis of May 2010, with this year's Microsoft Tech.Ed conference on the Gold Coast [pictured below] featuring a session devoted to "Women in IT."

Microsoft said the session "aims to raise the profile of women (and men!) who are doing great work in the community to encourage girls to consider a career in IT, or support girls entering the IT workforce".

To celebrate this newfound respect for women in the industry, Microsoft's marketing team made a contribution:

XBox competition at Tech Ed 2010
XBox competition at Tech Ed 2010

Microsoft has since responded with this statement:

"The Australian Tech.Ed team would like to sincerely apologise for any offense caused by the promotional staff who were manning the remote controlled car exhibit at the Tech.Ed welcome reception. We were unaware of their exact costuming until the day of the event, at which time it was too late to be addressed."

 Kudos to Kate Carruthers.

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TechEd: Microsoft supports women in IT
"I believe this issue will raise it's head every 3 months or so for the next 5 years, or until such time as there are fresh set of IT related babe photographs to publish."
By Ace
 
 
 
Comments: 5
Ace
Aug 25, 2010 12:11 PM
I thought the attire was typical Gold Coast fair. They're renown for it. Can one not operate an XBox in tight pants?

Besides, it wasn't much of an apology.
Maxxi2
Aug 25, 2010 12:45 PM
It's the old axiom:

"If your product ain't up to scratch, distract the customer and sell with sex...."

If you product is great, then you will quite happily have it demoed by some boring nerd... lol
Maxxi2
Aug 25, 2010 12:45 PM
Like me.... >;))
anonymous
Aug 25, 2010 5:19 PM

OMG, not a promotional meter maid on the Gold Coast?

Lighten up, folks, this is not quite the biggest ICT issue at the moment.
Ace
Aug 26, 2010 10:12 AM
I believe this issue will raise it's head every 3 months or so for the next 5 years, or until such time as there are fresh set of IT related babe photographs to publish.
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