Apple sells 3.27 million iPads in three months

 

Denies creating product shortages.

Apple sold around a 3.27 million iPads in just three months, netting the computer-maker US$2.17 billion ($2.46 billion) in revenue.

That equated to about 13 percent of Apple's US$15.7 billion global revenues for the third quarter, according to chief financial officer Peter Oppenheimer.

The phenomenal sales were made across just 10 countries, including Australia. Apple announced yesterday that the device would be sold in nine more countries by this Friday.

At the company's third quarter earnings announcement, Oppenheimer was quick to shut down questions over whether that the iPad may have cannibalised Macbook sales. He said Apple sold 3.47 million Macbooks last quarter, up 33 percent on the same period last year. The company also sold 8.4 million iPhones.

The iPad was high on the enterprise agenda, according to Oppenheimer, who claimed that half of Fortune 100 firms were testing it for deployment.

He also denied that Apple purposely created supply shortages for its products, arguing that he considered Apple's decision to make one million iPads per month a "bold" one.

"We do not purposely create a shortage," he said.

But in typical Apple fashion it has decided not to disclose the relative popularity of the 3G and Wi-Fi only versions of the tablet device.

Asked by an analyst to disclose the split Apple's chief operating officer Tim Cook declined. "All the models have been very popular," he said.

Oppenheimer had earlier declared that the average sales price was US$640.

Cook said the company was ramping up production capacity for the iPad "as quickly as we can" to meet supply shortages.

"I'm fairly confident we will be able to increase capacity," he said.


Apple sells 3.27 million iPads in three months
"So a breakdown... 3.27 million iPads sold as at close of play 26 June. Given Apple sold iPad 3 million on 21 June let's say that they shifted 270,000 in five and a half days or 50,000 a day in ..."
By Jane55
 
 
 
Comments: 2
ITrant
Jul 21, 2010 11:01 AM
3.27 million iPads. Not bad for a product launched with no market, unless you count the Windows Tablet market, which it seems to be eating for breakfast. Competitors seem to be stymied by the usability and price, probably the biggest shock coming from Apple. It's a little under-spec.ed for my purposes this year, but I think next year it might eat the netbook and cheap notebook market, as well.
Jane55
Jul 21, 2010 3:52 PM
So a breakdown...

3.27 million iPads sold as at close of play 26 June. Given Apple sold iPad 3 million on 21 June let's say that they shifted 270,000 in five and a half days or 50,000 a day in that period. That's 1.5 million a month on that rate so well on course to shift 10 million this year if demand remains constant. Surprising but, hey, those are the numbers.

8.4 million iPhones sold this quarter, up 61% on this time last year... but crucially down 350K on last quarter and 330K on the quarter before that. Considering Q3 spiked on Q2 last year does this suggest that demand has stabilised?

iPods down by 8%... not unexpected and in line with the way the market's going. I'd be interested to see what the split is, particularly iPod Touches sold.

3.47 million Macs is good as well and in line with overall PC growth. A good sign that recovery is well in effect.

So... very good. The iPad is selling even better than they imagined, Macs are strong and the iPhone... well, that's interesting.
For iPad users: http://ifunia.com/ipad-column/index.html

A good quarter. Next quarter's iPhone sales will be interesting
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