Banks urged to invest in mobile banking

 

Research suggests consumers ready to sign-up on smartphones.

Banks must think about severing the link between online banking and mobile banking if they are to meet the needs of an increasingly dissatisfied micro business market, according to Telstra-commissioned research from Roy Morgan.

The research, conducted as part of a study sponsored by Telstra into how banks can better serve micro-sized businesses, found that 45 percent of micro business people don't see a role for a PC in their workplace, yet 60 percent have access to 3G enabled phones.

Most Australian banks require customers to be a registered user of online banking before they can gain access to mobile banking, but Rocky Scopelliti, general manager of industry development for Telstra Enterprise and Government, said the research should have alarm bells ringing inside banks.

"They have to think about disconnecting the two," he said.

Micro business people are among the most mobile of all workers, reveals the research, with 66 percent operating out of multiple locations and 51 percent spending all of their time on the road.

Those micro-business workers that don't see the need for a PC in their workplace are made up of mobile workers (25 percent), and trade workers and service providers (20 percent).

Mark McCrindle, social researcher and principal at McCrindle Research said whereas technology may have been a barrier to this group taking up online banking in the past, convergence towards the use of smartphones for more and more applications means people are becoming increasingly tech savvy.

"Technology is no longer an obstacle" he said.


Banks urged to invest in mobile banking
 
 
 
Top Stories
Beyond ACORN: Cracking the infosec skills nut
[Blog post] Could the Government's cybercrime focus be a catalyst for change?
 
The iTnews Benchmark Awards
Meet the best of the best.
 
Telstra hands over copper, HFC in new $11bn NBN deal
Value of 2011 deal remains intact.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  39%
 
Your insurance company
  3%
 
A technology company (Google, Facebook et al)
  8%
 
Your telco, ISP or utility
  7%
 
A retailer (Coles, Woolworths et al)
  2%
 
A Federal Government agency (ATO, Centrelink etc)
  20%
 
An Australian law enforcement agency (AFP, ASIO et al)
  14%
 
A State Government agency (Health dept, etc)
  6%
TOTAL VOTES: 1798

Vote
Do you support the abolition of the Office of the Information Commissioner?