Borders to sell Kobo e-Book reader for $199

 

Aggressive pricing versus Amazon's Kindle.

Retail staff at Borders have confirmed that the book retailer's e-book reader - to be launched on May 19 with an accompanying e-content store - will be the Kobo e-Reader, priced at $199.

At $100 less than the price of the market leading Amazon Kindle, Borders Australia is looking to sell the Kobo e-Reader in volume to drive sales of books, magazines and newspapers through its e-content store, which is expected to contain between one and two million items.

A Borders Australia retail staff member told iTnews there will be a big display area/stand in stores directing customers unfamiliar with e-book readers, and staff have been well trained to demonstrate it's features.

Specific e-book pricing for the Borders Australia e-content store will be revealed at the official Australian launch, but our source informed iTnews that prices will be up to 50 percent cheaper than physical books.

The Kobo e-Reader could potentially be available for sale via Borders' Australian retail stores weeks ahead of the USA - where it is available for sale from June 17th for $US149.99.

Borders declined to comment for this story.


Borders to sell Kobo e-Book reader for $199
 
 
 
Top Stories
Making a case for collaboration
[Blog post] Tap into your company’s people power.
 
Five zero-cost ways to improve MySQL performance
How to easily boost MySQL throughput by up to 5x.
 
Tracking the year of CIO churn
[Blog post] Who shone through in 12 months of disruption?
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Which is the most prevalent cyber attack method your organisation faces?




   |   View results
Phishing and social engineering
  68%
 
Advanced persistent threats
  4%
 
Unpatched or unsupported software vulnerabilities
  11%
 
Denial of service attacks
  6%
 
Insider threats
  12%
TOTAL VOTES: 1051

Vote