Opinion: Thanks, Steve, for not giving me an iPad

 

Delay means time to concentrate on important stuff.

Thanks, Steve Jobs, for delaying the release of your shiny new iPad in Australia.

Now I can compare its merits against other such slate devices from HP, the Chinese factories and Asus among others. I hear they have things the iPad lacks, such as USB, decent Wi-Fi reception, a camera for Skype, multi-tasking and faster processors.

Now I will make an informed decision and not rush into anything.

By the time the iPad gets here, maybe it will be in its second or third incarnation and all those pesky bugs, incompatibilities and security flaws will be ironed out. Next time you're presenting to your American buyers, those first-class citizens in the nation of Apple, please pass along my thanks for stepping into the line of fire to smooth those crimps for me. Champs.

I'm especially warmed by your encouragement under the bland headline "Apple Media Advisory" for me to be happy for your US chosen who will get my iPad: "We know that many international customers waiting to buy an iPad will be disappointed by this news but we hope they will be pleased to learn the reason - the iPad is a runaway success in the US thus far".

That certainly softens the blow, thanks, again.

And I guess you delivered on one promise, at least: the iPad truly is magical. Even before it arrived this month as you said it would, it already has performed a disappearing act. Boom.

I was talking to my local Apple reseller today -- you know the blokes who sell, service and support your products and customers? He was not a happy chappy, let me tell you. But what does he know? He's only been selling your kit since before the Newton MessagePad was a glimmer in the eyes of Michael Tchao and Steve Capps and when every Cube sold came with a complimentary smoke alarm and invisible crack removal tool.

Besides, the lack of local supply will surely be met by parallel importers and grey market websites, so it all balances out, kind of, doesn't it?

I'm amused by the thought of Apple's lumbering fleet of container ships the size of supertankers turning around in the world's shipping lanes as they were headed to their destinations laden to the bulwarks with iPads. I imagine it would take an hour or more under full steam for each of them to turn around as all the smaller boats and ships dart out of their way.

Of course, the air shipments just have to be re-deployed and I imagine the seats on US-bound airliners will fill up swiftly now that non-Americans, that 60 percent and the fastest growing part of your business, have to physically go to a US Apple Store to slake their thirst at the font of all things cool in gadgetry. No prizes for guessing why there's a US shortage - the comitragically hip are either buying online or hopping on planet-destroying airplanes. Mountain and Muhammad.

And it gives the telcos a bit longer to ready their hopelessly inadequate 3G networks for the data these devices will suck up.

Sure, there will be teeth gnashing from disappointed fashionistas who hoped later this month to balance a cafe latte in one hand and an iPad in the other while baristas, waiters and coffee shop customers craned their necks to bask in the reflected glow of their Apple Inc style. Now they'll just have to content themselves with doing iLaps along Chapel and Oxford streets in their Vespas for a bit longer.

And there will be those today who will rant in online forums and blogs but they will be re-educated by the faithful, the Apple fanbois from the Cult of Mac who see it as their You-given duty to put a positive spin on every lame move Apple makes. So you won't have to spend too much on PR to counter the umbrage.

And one more thing, you may even be able to turn a quid from this debacle of poor planning because we all know that Apple doesn't get enough free advertising through the media...


Opinion: Thanks, Steve, for not giving me an iPad
"I think I'd rather wait for the notion ink adam instead. The fact that it can switch from full colour display, to passive e-ink display is a major selling point for me, 60 hours on a single ..."
By Daff42
 
 
 
Comments: 10
Mordd
Apr 15, 2010 1:26 PM
In before the fan-boi's! :O Love the article Nate, good read m8. :)
nate.cochrane
Apr 15, 2010 2:38 PM
Thanks, Mordd. :)
arcanedevice
Apr 15, 2010 3:32 PM
As one of the fan-boi's you are referring to, Nate, I have to say that you won't be getting any rants from me in defence of Apple. Your article sums up my feelings towards Apples US-Centric viewpoint.
Bob
Apr 15, 2010 3:45 PM
Much as I am waiting to see an iPad, overdemand is something Apple will probably take on the chin. I sure they are sorry that it wasn't the no demand product that the media predicted. The world unfortunately is US centric and the units that come here will presumably not be the same units in the US because of power supply etc. Anyway, I won't be getting one without Next G and that was delayed already.
trekpenchant
Apr 15, 2010 4:12 PM
I confess I'm a bit of a fanboy ... just to get that out of the way.

I'm with Bob, I think I'll be wanting the 3G version, and they can't just give our boxes to the US. But it makes me think there weren't any boxes bound for Australia anyway ...

Still, I'm saving for a wedding, and I won't be thinking about saving for my iPad till late May anyway. Chagrin ≤ relief
nate.cochrane
Apr 15, 2010 5:06 PM
I suspect that rather than the boxes on ships and planes in containers as I mentioned tongue-in-cheek in the article that the deadline to make a decision on the just-in-time production lines at Foxconn in Shenzhen was the reason for the change of heart. Presumably, our iPads were to roll off the line this week and to get capacity Steve had to decide to slake US demand and shaft the rest of the world or have the US bear some of the (short-term) pain.

And as a US company, he's much more interested in what US investors (many of them iPad buyers, presumably) and the US trade and finance media thinks than the opinions of those in the Antipodes (even if we are 60% of Apple's sales and the fastest-growing part of Steve's empire).

I suspect Foxconn will switch from air-interface components that would have destined them for our shores and instead put in those that would enable them to be sold to the US.

Such a change could be done pretty much on the fly.

The pressure is on Apple's upstream suppliers to crank up their production or else there could be bottlenecks. Internally, power supplies are all the same, and most are now shipped with slot-in pins for universal use.

I'm of the same opinion as @Bob and @trekpenchant in waiting for the 3G versions.
mfleming
Apr 15, 2010 5:38 PM
...starts warming up the Vespa for the long haul.
ITrant
Apr 15, 2010 11:16 PM
I agree whole heartedly. Sell all the first gens to the Americans, see if I care. The sooner the second gen iPad arrives the better. Something with significantly more than 256 MB of RAM and a 1280x720 screen for starters. Maybe by then the bugs will be fixed and there might even be a skype camera in the thing.

Then Apple has something worth selling. This first gen balloon is just to see who will buy it woefully under spec-ed. Then when there's competition, Apple will make the device it should have in the first place. Then we'll have something worth buying.
Mordd
Apr 17, 2010 12:15 PM
Personally im waiting for the 2020 model release, the one with a 3D projected screen and infrared tracking to allow real gesture manipulation and interface control, they'll probably call it the iProject(or), or maybe the i3D (ok so im not good coming up with new product names).

Like those customers still plugging away at XP and waiting for Windows 8 or 9 to come out, i think ill just give Apple a miss for the next 10 years until they come out with a better product down the track. :P
Daff42
May 4, 2010 11:17 AM
I think I'd rather wait for the notion ink adam instead. The fact that it can switch from full colour display, to passive e-ink display is a major selling point for me, 60 hours on a single charge? Yes please.
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