The Crunch: Windows 7 launch special

 

Hasta la vista, baby!

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Windows 7 launch was held at the National Maritime Museum in Sydney.
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Tracey Fellows, MD of Microsoft Australia addressing the audience, which was made up of media ...
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The small theater was relatively full with people overflowing onto the stairs and standing at ...

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The Windows 7 launch 'party' took place at the National Maritime Museum in Sydney on Thursday morning.

Microsoft reveals it will spend around the same amount advertising and marketing Windows 7 as it did Vista -- around $500,000,000!

Some of that money has already been spent on television commercials that tout the security features in Windows, which even Microsoft executives admit are less than sincere.

Munir Kotadia talks to Jeff Putt from the Windows consumer team about why he made so much fun of Vista in his presentation; why it is so difficult to upgrade from XP to Windows 7; and how long XP can survive.

The Crunch is still in beta mode and we are trying to improve the show every week. If you have any comments or suggestions please use the talkback below or use Twitter: @mkotadia and @bengrubb.


"Hell you can't even get the proper Australian web page from the Microsoft site to buy the product if you use a browser other than IE. Firefox or Chrome will change to a UK or US context. ..."
By deonast
 
 
 
Comments: 2
deonast
Oct 23, 2009 6:10 PM
If that is true then that is a crazy amount of money. With such positive reviews and word of mouth from those who have beta tested Windows 7, and windows market share momentum, why essentially waste so much money.

It seems when it comes to windows 7, it isn't the developers who are producing disappointing results this time around, but sales and marketing.
deonast
Oct 23, 2009 6:17 PM
Hell you can't even get the proper Australian web page from the Microsoft site to buy the product if you use a browser other than IE. Firefox or Chrome will change to a UK or US context.

Dropping the price and having your webmasters and marketing get it right would be much better than wasting massive amounts of money.
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