Satyam rebrands and announces new "corporate values"

Trades scandals for "dignity" and “good corporate citizenship”.

Satyam has announced new corporate values and brand identity following its takeover by fellow Indian IT services firm Tech Mahindra.

The company – now known as Mahindra Satyam – has introduced values such as “dignity of the individual” and “good corporate citizenship” as part of its new ethos, aimed at regaining trust from customers and shareholders.

“As in the past, we will continue to seek long-term success, which is in alignment with our country’s needs. We will do this without compromising ethical business standards,” said the company.

“We will value the individual dignity, uphold the right to express disagreement and respect the time and efforts of others. Through our actions, we will nurture fairness, trust and transparency."

Satyam was sold in April, following a series of events prompted by a massive fraud scandal that put the company under public scrutiny earlier this year.

“Customer centricity, high standards of corporate governance, unimpeachable ethics form the cornerstones of the Mahindra Group,” said the vice chairman and managing director at Satyam’s new parent company, Anand Mahindra.

“This rebranding exercise symbolises an amalgamation of the Mahindra Group’s values with Satyam’s fabled expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organisation and its people.”