Inform: EMC plays up ties to VMware, Cisco

 

EMC's Australian managing director will spend today spreading a message that was not so long ago taboo - how EMC's part-ownership of VMware gives the storage company leverage over its competitors.

EMC Australia managing director David Webster's keynote at today's Inform customer event in Sydney focuses on the partnership between EMC, VMware and Cisco.

VMware in particular, partially owned by EMC, has traditionally been cautious not to express that it would favour its parent company over any other hardware player.

But Webster isn't shy about the link at all.

"The market is looking at VMware, Cisco and EMC and see this as a platform to build internal and external clouds," he told iTnews in the lead-up to the EMC Inform event.

"There are a lot of conversations around taking current internal infrastructure and using the virtualisation technology to create an internal cloud, to deliver IT as a service to the organisation.

"I can't remember the last time we had multiple vendors, three world leaders in technology research and development, working together like this to take a technology to the world," he said.

Webster insists that "VMware on EMC is a fundamentally different proposition than on any other platform."

"The relationship is multi-level," he said. "There is the question of ownership, of joint research and development, of joint go-to-market.

 "Look at who owns VMware," he said. "It is owned by EMC, Cisco, Intel and the public. So one, there is a close financial link between these companies. The technology direction of VMware is influenced by EMC, Cisco and Intel as their representatives sit on the board of VMware."

Second, Webster said the three companies share research and development resources to ensure smooth integration between their products.  

"Cisco's new Unified Computing solution utilises a lot of core VMware technology, EMC builds some of the core technology VMware uses - the multipath data management technology in VMware's products is based on EMC's Powerpath technology, the Data Leakage Prevention technology is based on technology from RSA, an EMC company," he said.

Webster said the technology partnership between the three companies is "manifested in their latest products" - Cisco's Unified Computing, EMC's V-Max and VMware's vSphere.

"They have all been designed from the ground up to build the data centre of the future," he said.

Finally, from a go-to-market perspective, an Australian reseller can "buy all the EMC, VMware and Cisco kit they like from one distributor - Ingram Micro," Webster said. "The reseller community can leverage the co-marketing of all three companies from one source."

Webster acknowledges that Cisco and VMware have a broader range of partners, but insists that the three combined represents the best investment.

"There will be other spinning-disk companies wanting to position themselves as being able to deliver cheaper or faster solutions," he said. "The reality is that the game has changed - it is no longer about price per gigabyte, its about how you manage information in the virtual environment."

What do you think of the partnership? Is it a game-changer? Will this story end up evidence in an anti-trust trial? Or is VMware running just as well on your IBM or your NetApp or your HDS Array? Let us know using the comments below.


Inform: EMC plays up ties to VMware, Cisco
 
 
 
Top Stories
Frugality as a service: the Amazon story
Behind the scenes, Amazon Web Services is one lean machine.
 
Negotiating with the cloud email megavendors
[Blog post] Lessons from Woolworths’ mammoth migration.
 
Qld govt to move up to 149k staff onto Office 365
Australia's largest deployment, outside of the universities.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...

Latest VideosSee all videos »

The great data centre opportunity on Australia's doorstep
The great data centre opportunity on Australia's doorstep
Scott Noteboom, CEO of LitBit speaking at The Australian Data Centre Strategy Summit 2014 in the Gold Coast, Queensland, Australia. http://bit.ly/1qpxVfV Scott Noteboom is a data centre engineer who led builds for Apple and Yahoo in the earliest days of the cloud, and who now eyes Asia as the next big opportunity. Read more: http://www.itnews.com.au/News/372482,how-do-we-serve-three-billion-new-internet-users.aspx#ixzz2yNLmMG5C
Interview: Karl Maftoum, CIO, ACMA
Interview: Karl Maftoum, CIO, ACMA
To COTS or not to COTS? iTnews asks Karl Maftoum, CIO of the ACMA, at the CIO Strategy Summit.
Susan Sly: What is the Role of the CIO?
Susan Sly: What is the Role of the CIO?
AEMO chief information officer Susan Sly calls for more collaboration among Australia's technology leaders at the CIO Strategy Summit.
Meet the 2014 Finance CIO of the Year
Meet the 2014 Finance CIO of the Year
Credit Union Australia's David Gee awarded Finance CIO of the Year at the iTnews Benchmark Awards.
Meet the 2014 Retail CIO of the Year
Meet the 2014 Retail CIO of the Year
Damon Rees named Retail CIO of the Year at the iTnews Benchmark Awards for his work at Woolworths.
Robyn Elliott named the 2014 Utilities CIO of the Year
Robyn Elliott named the 2014 Utilities CIO of the Year
Acting Foxtel CIO David Marks accepts an iTnews Benchmark Award on behalf of Robyn Elliott.
Meet the 2014 Industrial CIO of the Year
Meet the 2014 Industrial CIO of the Year
Sanjay Mehta named Industrial CIO of the Year at the iTnews Benchmark Awards for his work at ConocoPhillips.
Meet the 2014 Healthcare CIO of the Year
Meet the 2014 Healthcare CIO of the Year
Greg Wells named Healthcare CIO of the Year at the iTnews Benchmark Awards for his work at NSW Health.
Meet the 2014 Education CIO of the Year
Meet the 2014 Education CIO of the Year
William Confalonieri named Healthcare CIO of the Year at the iTnews Benchmark Awards for his work at Deakin University.
Meet the 2014 Government CIO of the Year
Meet the 2014 Government CIO of the Year
David Johnson named Government CIO of the Year at the iTnews Benchmark Awards for his work at the Queensland Police Service.
Q and A: Coalition Broadband Policy
Q and A: Coalition Broadband Policy
Malcolm Turnbull and Tony Abbott discuss the Coalition's broadband policy with the press.
AFP scalps hacker 'leader' inside Australia's IT ranks.
AFP scalps hacker 'leader' inside Australia's IT ranks.
The Australian Federal Police have arrested a Sydney-based IT security professional for hacking a government website.
NBN Petition Delivered To Turnbull's Office
NBN Petition Delivered To Turnbull's Office
UTS CIO: IT teams of the future
UTS CIO: IT teams of the future
UTS CIO Chrissy Burns talks data.
New UTS Building: the IT within
New UTS Building: the IT within
The IT behind tomorrow's universities.
iTnews' NBN Panel
iTnews' NBN Panel
Is your enterprise NBN-ready?
Introducing iTnews Labs
Introducing iTnews Labs
See a timelapse of the iTnews labs being unboxed, set up and switched on! iTnews will produce independent testing of the latest enterprise software to hit the market after installing a purpose-built test lab in Sydney. Watch the installation of two DL380p servers, two HP StoreVirtual 4330 storage arrays and two HP ProCurve 2920 switches.
The True Cost of BYOD
The True Cost of BYOD
iTnews' Brett Winterford gives attendees of the first 'Touch Tomorrow' event in Brisbane a brief look at his research into enterprise mobility. What are the use cases and how can they be quantified? What price should you expect to pay for securing mobile access to corporate applications? What's coming around the corner?
Ghost clouds
Ghost clouds
ACMA chair Chris Chapman says there is uncertainty over whether certain classes of cloud service providers are caught by regulations.
Was the Snowden leak inevitable?
Was the Snowden leak inevitable?
Privacy experts David Vaile (UNSW Cyberspace Law and Policy Centre) and Craig Scroggie (CEO, NextDC) claim they were not surprised by the Snowden leaks about the NSA's PRISM program.
Latest Comments
Polls
Which bank is most likely to suffer an RBS-style meltdown?





   |   View results
ANZ
  21%
 
Bankwest
  9%
 
CommBank
  11%
 
National Australia Bank
  17%
 
Suncorp
  24%
 
Westpac
  19%
TOTAL VOTES: 1461

Vote