Apple pegged for price cuts

 

Apple is reportedly mulling a new round of price cuts for two of its flagship Macintosh computer models.

According to Mac news site Apple Insider, the company is looking to cut prices for both notebooks and desktop.

The site credits unnamed but 'extremely reliable' sources in reporting that the company would drop the price of both the 13 inch MacBook consumer notebook along with certain iMac desktop models.

The rumours come in the midst of what has been a tough economic stretch for Apple. After seeing Mac sales begin to slow the last quarter, the company was said to be laying off as many as 1600 employees in its retail operations.

Pricing has also become a marketing issue for Apple. Competitors such as Microsoft have used the economic crisis as a backing to take aim at the Macintosh's higher price tag with a recent series of commercials and whitepapers.

Those who do pay for Apple hardware, however, seem largely happy with their decision. The company came out on top in a pair of recent customer satisfaction surveys for both the PC market with the Macintosh and smartphone handset market with the iPhone.

Copyright ©v3.co.uk


Apple pegged for price cuts
 
 
 
Top Stories
Westpac interim CIO resigns
Group CIO yet to be appointed.
 
Five emerging technologies that will transform financial services
[Blog post] Far out ideas that aren't far off.
 
Earning the right to innovate
Breaking down the barriers to innovation is a long, but rewarding process, says Bank of Queensland Group CIO, Julie Bale.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  27%
 
Application integration concerns
  3%
 
Security and compliance concerns
  28%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  23%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  4%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 924

Vote