MWC: Optus to launch Nokia’s ‘Comes-with-Music’ phone

 

Optus is set to launch a new Nokia device that offers free, unlimited music downloads for a year.

Industry insiders at Mobile World Congress in Barcelona confirmed the Singtel-owned mobile telco is “close to launching” the Nokia 5800 XpressMusic device in Australia, which comes bundled with 12 months of free music downloads from the Nokia Music Store.

Nokia and Optus are still negotiating plans – the most likely scenario seeing the music service made available for a small recurring charge on Optus’ $49 Cap plan.

Some four million tracks will initially be available on the service – the catalogue including tracks from most major record labels and Australian independent label Liberation.

Nokia first announced the ‘Comes with Music’ service in seven trial markets in mid-2008, without any mobile carriers signed up.

Analysts at Ovum said at the time that the ‘Comes with Music’ strategy represents “an exciting revolution” that lowers the cost of enjoying music on the mobile, but highlighted that the service might compete with music download services offered by the mobile carriers themselves.

Telstra, for example, offers MP3 downloads via BigPond Mobile Music while Optus offers downloads via an agreement with MTV Mobile.

Nokia will make an official announcement about launch details on February 25.

Brett Winterford reports live and exclusively from Mobile World Congress for iTnews.


MWC: Optus to launch Nokia’s ‘Comes-with-Music’ phone
 
 
 
Top Stories
Earning the right to innovate
Breaking down the barriers to innovation is a long, but rewarding process, says Bank of Queensland Group CIO, Julie Bale.
 
A call for timely reporting
[Blog post] Businesses need incentives to keep customer data secure.
 
Doubts cast on Queensland's ICT Dashboard
Opposition, former Govt CIO say it can't be trusted.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  26%
 
Application integration concerns
  3%
 
Security and compliance concerns
  29%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  23%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  5%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 833

Vote