Nortel launches 'frequent flyer' program for channel partners

Nortel has launched a new ‘frequent flyer’-style loyalty program for its nForce channel partners.

Called Overdrive, the program seeks to “create an ecosystem for our SMB resellers where everything they do for Nortel – be it sales, solutions training or certification – gets rewarded,” said Martin Hatcher (pictured), Nortel’s SMB sales leader, A/NZ.

Once signed up to Overdrive, resellers can claim points on every sale, Nortel training course or Nortel certification they earn.

The points will be redeemable for rewards like appliances, flat-panel TVs, holidays and other promotional offers.

“We want to make a point that loyalty to Nortel means loyalty from Nortel,” said Hatcher.

“Overdrive is a continuation of what we started a few weeks ago, when we spoke about cutting back on inactive partners and giving more face time to active partners.”

“In this case, partners that are committed to Nortel by actively participating in our nForce program will get their just rewards every time they interact with us,” added Hatcher.

“We see it as another investment in the continued growth and success of our SMB business.”

Troy Pass, from Tronic Communications, said that Overdrive was a vote of confidence from Nortel in his business.

“My staff and I put a lot of effort into acquiring the skills we need to properly service our SMB customers, and it says something that Nortel is willing to reward us not only for the sales we make but also the investments we make in them."

Hatcher said that all qualifying partners have been pre-registered for Overdrive, and could discuss the details with their Nortel account managers. Unaffiliated Nortel partners should contact Hatcher.