Steve Jobs: Mobile Me launch was a mistake

 

Steve Jobs has made an unprecedented move by admitting that Apple made a big mistake rolling out its paid-for cloud computing service Mobile Me in one go.

Ars Technica says that it has seen an internal memo issued to all Apple employees which admits that the service was launched too early and was "Not up to Apple's standards".

"It was a mistake to launch Mobile Me at the same time as Iphone 3G, Iphone 2.0 software and the App Store," said Jobs.

"We all had more than enough to do, and Mobile Me could have been delayed without consequence."

Jobs reckons the service should have been rolled out one part at a time rather than trying to offer everything to everyone on one day, and a restructuring of the entire online department at Apple is expected to be announced in the next few days.

Whether heads will roll because of the shambolic launch remains to be seen but, as Apple always plays its cards close to its chest, we will probably never know.

"The Mobile Me launch clearly demonstrates that we have more to learn about Internet services," Jobs is reported to have said.

"And learn we will. The vision of Mobile Me is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year."

theinquirer.net (c) 2010 Incisive Media


 
 
 
Top Stories
Myer CIO named retailer's new chief executive
Richard Umbers to lead data-driven retail strategy.
 
Empty terminals and mountains of data
Qantas CIO Luc Hennekens says no-one is safe from digital disruption.
 
BoQ takes $10m hit on Salesforce CRM
Regulatory hurdles end cloud pilot.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Microsoft is offering Azure for Disaster Recovery to Australian SMBs
Feb 10, 2015
If you haven't talked to your IT provider about disaster recovery, it might be worth discussing ...
The 2015 Xero Roadshow is on: here are the locations and dates
Feb 6, 2015
The 2015 Xero Roadshow kicked off this week - see where you can attend at locations around ...
Microsoft Outlook is now on iPhone and iPad: why could this be useful?
Jan 30, 2015
Microsoft today released Office for Android and Outlook for iOS - complementing the other Office ...
Franchisees, here's something you should know about
Jan 23, 2015
You need to know the Code if you are a franchisee or franchisor as the penalties are significant.
Xero users rejoice! Quoting has finally arrived
Jan 23, 2015
It has taken years, but Xero has at last added integrated quoting to its online accounting software.
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  35%
 
Your insurance company
  5%
 
A technology company (Google, Facebook et al)
  9%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  4%
 
A Federal Government agency (ATO, Centrelink etc)
  18%
 
An Australian law enforcement agency (AFP, ASIO et al)
  15%
 
A State Government agency (Health dept, etc)
  7%
TOTAL VOTES: 4121

Vote
Do you support the abolition of the Office of the Information Commissioner?

   |   View results
I support shutting down the OAIC.
  27%
 
I DON'T support shutting the OAIC.
  73%
TOTAL VOTES: 1403

Vote