Forrester buys Jupiter Research

 

Analyst firm Forrester research has purchased rival firm Jupiter Research for US$23 million.

The purchase unites two of the major names in technology research and analysis. Both companies specialize in providing research and advice for IT firms and manufacturers.

Jupiter will be absorbed into Forrester's marketing and strategy client group and both companies will operate under the single banner. Forrester plans to bring in all of Jupiter's employees and clients.

"Acquiring Jupiter Research is a significant step in our growth strategy for the marketing and strategy segment of Forrester's business," said Dennis van Lingen, managing director of Forrester's marketing and strategy client group.

"Jupiter Research's established offering, well-respected research team, and strong sales organization complement Forrester's and solidify our long-standing leadership position as advisors to marketing & strategy professionals worldwide."

Prior to purchase, Jupiter had 82 employees. In 2007, the company logged revenues of roughly US$14 million. Forrester has some 1,000 employees and brought in some US$212 million in revenue last year.

Forrester chief executive George Colony attempted to ease any concerns from Jupiter clients who may be weary of the move.

"We value the strong, collaborative relationships we have with our clients and will continue to listen to you to ensure that we successfully deliver on your research needs," he said in a statement to customers.

"We are confident that Forrester plus Jupiter Research will generate ever-higher value for you and your company."

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