Reserve a seat through Ticketek online

By Staff Writers

Dec 13 2007 11:15AM

Online users will now be able to purchase their own seats and then hold a limited number of adjacent seats to be purchased within a set period of time without paying up-front costs, through Australian ticketing agency Ticketek.

The tool aptly named, ‘Reserve A Seat’, allows customers to organise a group of adjacent seats for an event after purchasing their own. ‘Reserve A Seat’ then emails up to 20 of their friends inviting them to purchase the seats on hold direct from ticketek.com.au, within the specified hold period.

Geoff Jones, CEO of Ticketek said ‘Reserve A Seat’ was launched in conjunction with the debut of Priscilla Queen of The Dessert – The Musical.

“‘Reserve A Seat’ taps into how our customers connect. It helps to get a group together for a night out at the theatre or a day at the game,” he said.

'Reserve A Seat' is available on select events and is a three-step process; A customer purchases their own tickets and can then select the 'Reserve A Seat' tool to hold a limited number of adjoining seats for their friends for a set period of time; the customer then nominates the friends they would like to invite to purchase the seats on hold and 'Reserve A Seat' sends them an automated email invitation with all the event details, the number of seats on hold, the time period for purchase and a link to the purchase page; the invitee chooses to purchase as many seats as they wish from the number of hold and pays for them using the standard ticketek.com.au purchase process.

Reserve A Seat allocates seats on a first come first served basis and sequentially so there are no seating gaps and all the group gets together.

Jones said if the seats are not purchased within the time limit, they are automatically returned to sale.