Warner Bros starts HD content delivery

Entertainment giant teams up with Pathfire.

Warner Bros has teamed up with digital content distributor Pathfire to create an end-to-end high-definition content distribution network.

Under the terms of the deal, Warner Bros will deliver HD syndication via Pathfire's Digital Media Gateway network of servers. The partnership has already delivered programming to WSB-TV in Atlanta.

The delivery used the existing Pathfire infrastructure to enable the satellite delivery of the programming.

The strictly file-based process enables stations to benefit from a streamlined workflow by cutting the time and hands required to get a programme ready for air.

Pathfire enables native integration into play-to-air servers, as well as providing transcoding to either 1080i or 720p to match a station's infrastructure.

To develop the platform, content providers, content distributors and broadcast groups have provided Pathfire with technical guidance.

Sterling Davis, vice president of engineering at Cox Television and Cox Radio, said: "File-based delivery of all content types brings us closer to our group-wide vision of digital ingest and processing of content throughout all production areas of our stations."