FrontRange flags Aust reseller drive

CRM software vendor FrontRange has hired a channel manager to handle an increased push through the Australasian channel across all five lines of its business.

FrontRange Solutions has lined up Natalie Parsa to drive its channel sales. Parsa has been in IT for about 10 years, mainly in channels and alliances roles at distributors, service providers and vendors such as IBM, Toshiba and CSC.

Parsa said she had been on board for six or seven weeks and was working to develop a partner push that would include recruitment of new partners to add to the vendor's stable of 26 in Australia and New Zealand.

"My strategy will be creating a solid vision across the product set for the next three to five years," she said.

Some 80 or 90 percent of FrontRange's business went via the channel. The next 30 to 40 days would see Parsa and FrontRange nut out the details of the plan, she said.

Parsa said she did not know yet how many or what type of partners might be recruited. However, it was likely recruitment would focus on partners to boost all FrontRange lines of business, she added.

"Key areas we are focusing on are sales and relationship marketing, CRM, IT services management and contact centres," Parsa said. "Infrastructure management comes under that, as does customer service."

She said all parts of FrontRange -- including heritage products like HEAT and GoldMine -- had been going well but hinted that IT services management and contact centres could be areas the vendor might particularly push.

FrontRange planned to bring out new products, including around sales and marketing relationship management and modules for certain offerings, later in the year, Parsa said.