Trend Micro overhauls partner program

Security vendor Trend Micro has launched its Affinity Partner Program in an attempt to provide a more unified and beneficial partner channel.

The program is intended for existing Trend Micro partners and companies applying to participate in the Trend Micro partner program.

It also aims to provide partners with detailed information regarding definitions of benefits and terms of their membership.

Trend has introduced three different levels of partnership: Invitation only AffinityELITE, AffinityPREMIER, value added resellers that manage projects and AffinityASSOCIATE the entry level of the Trend Micro Affinity Partner Program.

Michael May, enterprise director for Australia and New Zealand at Trend Micro, said: “The program was designed with the help, support and feedback of Trend Micro’s channel partners and is uniquely suited to our valued partners – aimed at helping them develop revenue and secure new business opportunities.

“This more unified program will apply to all partners be they small, medium or large. It will include generous updates to rebates and marketing development funds as well as additional benefits and incentives for participating partners. These are just the start of some exciting changes at Trend Micro,” added May.