iTnews
  • Home
  • News
  • Technology
  • Cloud

Woolworths to extend its e-commerce offering with a 'marketplace'

By Ry Crozier on Apr 22, 2021 11:37PM
Woolworths to extend its e-commerce offering with a 'marketplace'

Built on the platform of a Melbourne-based startup.

Woolworths is shaping to launch a ‘marketplace’ on its main website that will be underpinned by platform-as-a-service technology from Melbourne startup Marketplacer.

The retailer said late Thursday that its venture capital arm W23 had invested a “multi-million dollar” sum into the startup, and would also use the technology itself.

Marketplacer’s technology enables retailers to augment their existing e-commerce presence, for example, by allowing dropshipping.

Dropshipping is a fulfilment model whereby Woolworths would not hold stock of a product but would rely on a third-party to ship the product directly to a customer.

Woolworths said in a statement that it intends to launch such a marketplace offering called ‘Everyday Market’ on Woolworths.com.au “to improve the depth and breadth of its everyday needs range for customers in the near future.”

“As more of our customers start their shopping journey digitally and buy groceries online, we know their expectations will only continue to rise,” director of new business Faye Ilhan said.

“Together with Marketplacer, we’re building a marketplace for Woolworths.com.au, which will help extend our range of everyday needs products for online customers.

“As well as offering more choice to the millions of customers who visit our website each week, our marketplace will provide existing and new suppliers with fresh opportunities to partner with us to grow their business.

“This will be a highly curated marketplace focused on range extension in our core everyday needs categories and we look forward to exploring opportunities with supply partners.”

The retailer said it would initially pilot “an extended everyday needs range with BIG W later this year” on its main Woolworths website.

“This will help Woolworths gauge customer demand for an expanded range, while allowing it to test delivery logistics with another retailer in the group,” it said.

Marketplacer, which is based in South Melbourne, was unsurprisingly pleased at signing on Woolworths both as a customer and an investor.

“This deeply collaborative partnership will see our team and technology drive a monumental digital transformation moment for the brand, while also supporting our own ability to expand, simplifying growth for businesses the world over,” co-founder and executive chairman James Wyatt said.

W23 was established by Woolworths Group in 2019. Its investments to date include Sherpa, Eucalyptus, Spoon Guru and Longtail UX.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:
clouddropshippingecommercemarketplacemarketplaceronlineretailitsoftwarewoolworths

Partner Content

Why Genworth Australia embraced low-code software development
Promoted Content Why Genworth Australia embraced low-code software development
Avoiding CAPEX by making on-premise IT more cloud-like
Promoted Content Avoiding CAPEX by making on-premise IT more cloud-like
The Great Resignation has intensified insider security threats
Promoted Content The Great Resignation has intensified insider security threats
Accenture and Google Cloud team up to create a loveable, Australian-first, renewable energy product
Promoted Content Accenture and Google Cloud team up to create a loveable, Australian-first, renewable energy product

Sponsored Whitepapers

Extracting the value of data using Unified Observability
Extracting the value of data using Unified Observability
Planning before the breach: You can’t protect what you can’t see
Planning before the breach: You can’t protect what you can’t see
Beyond FTP: Securing and Managing File Transfers
Beyond FTP: Securing and Managing File Transfers
NextGen Security Operations: A Roadmap for the Future
NextGen Security Operations: A Roadmap for the Future
Video: Watch Juniper talk about its Aston Martin partnership
Video: Watch Juniper talk about its Aston Martin partnership

Events

  • Micro Focus Information Management & Governance (IM&G) Forum 2022
  • CRN Channel Meets: CyberSecurity Live Event
  • IoT Insights: Secure By Design for manufacturing
  • Cyber Security for Government Summit
  • Forrester Technology & Innovation Asia Pacific 2022
By Ry Crozier
Apr 22 2021
11:37PM
0 Comments

Related Articles

  • Woolworths opens its online marketplace following pilot
  • Woolworths revamps subscription delivery service for online orders
  • Woolworths now running SAP on Azure in production
  • Perth Airport to 'connect the dots' on flyers
Share on Twitter Share on Facebook Share on LinkedIn Share on Whatsapp Email A Friend

Most Read Articles

Qantas calls time on IBM, Fujitsu in tech modernisation

Qantas calls time on IBM, Fujitsu in tech modernisation

PayTo rollout kicks off

PayTo rollout kicks off

Researchers hacked Oracle servers to demo serious vulnerability

Researchers hacked Oracle servers to demo serious vulnerability

Neobank Volt exits the banking industry

Neobank Volt exits the banking industry

Digital Nation

Crypto experts optimistic about future of Bitcoin: Block
Crypto experts optimistic about future of Bitcoin: Block
The security threat of quantum computing
The security threat of quantum computing
IBM global chief data officer on the rise of the number crunchers
IBM global chief data officer on the rise of the number crunchers
Integrity, ethics and board decisions in the digital age
Integrity, ethics and board decisions in the digital age
COVER STORY: Operationalising net zero through the power of IoT
COVER STORY: Operationalising net zero through the power of IoT
All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's Privacy Policy and Terms & Conditions.