iTnews

Optus to bring Gomo low-cost mobile brand to Australia

By Ry Crozier on Nov 2, 2020 9:10AM
Optus to bring Gomo low-cost mobile brand to Australia

As rivals launch their own fully digital brands.

Optus is set to become the latest mobile operator to launch a digital-only brand, unveiling plans to bring the Gomo offering of its parent Singtel to Australia.

The telco said in a statement that Gomo would offer “straight-forward subscription pricing” and target “value-conscious Australians seeking easy mobile connectivity.”

The announcement comes just weeks after TPG Telecom said it would soon be in-market with a full digital mobile virtual network operator proposition called ‘felix’.

All of these start-ups are effectively chasing a similar effect to that which Telstra has achieved with its Belong sub-brand, which - as of June this year - transitioned to a fully digital customer support model.

Optus said Gomo will be managed entirely through an app that can be used “24/7 for onboarding, service and payments”.

Gomo will have “full access” to Optus 4G “and quickly growing 5G network.”

“We know customers prefer digital service options, so we’ve prioritised that in our offering, along with flexibility and simple activation, so value-seekers get everything they want, and nothing they don’t.” Optus managing director of marketing and revenue Matt Williams said in a statement.

Optus said the decision to bring Gomo to Australia “resulted from in-depth research of what consumers want - and what they don’t want”.

The company said the current “economically challenging period” made the timing right. 

Singtel already has Gomo in-market in Singapore, the Philippines, Indonesia, and Thailand.

Like TPG’s felix, Optus said more details about Gomo Australia would be made available “soon”.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:
belong felix gomo low cost mobile mvno optus singtel telco telco/isp telstra tpg

Partner Content

MSI shows first laptops with Wi-Fi 6E, Nvidia RTX 30 graphics
Partner Content MSI shows first laptops with Wi-Fi 6E, Nvidia RTX 30 graphics
MSI launches innovative new laptops
Partner Content MSI launches innovative new laptops
Improving returns from SD-WAN spending
Sponsored Content Improving returns from SD-WAN spending
NCS expands into Australia in partnership with Optus Enterprise
Sponsored Content NCS expands into Australia in partnership with Optus Enterprise

Sponsored Whitepapers

The risky business of open source
The risky business of open source
Mitigating open source risk in your organisation
Mitigating open source risk in your organisation
How to choose a WAF that's right for you
How to choose a WAF that's right for you
The global telco 5G cloud gaming opportunity
The global telco 5G cloud gaming opportunity
Building a ransomware remediation backup strategy
Building a ransomware remediation backup strategy

Events

  • On-Demand Webinar: How Poly and Microsoft are Embracing Future Work Environments
By Ry Crozier
Nov 2 2020
9:10AM
0 Comments

Related Articles

  • Optus launches Singtel's Gomo mobile brand in Australia
  • TPG to launch 'felix' mobile sub-brand
  • Aussie Broadband continues to dominate 250Mbps, gigabit services
  • Telstra loses to Optus in network coverage ad case
Share on Twitter Share on Facebook Share on LinkedIn Share on Whatsapp Email A Friend

Most Read Articles

Update Chrome or risk remote takeover, US govt warns

Update Chrome or risk remote takeover, US govt warns

Telstra pilots its first neurodiversity recruitment program

Telstra pilots its first neurodiversity recruitment program

Google unravels state-of-art Android and Windows exploit chains

Google unravels state-of-art Android and Windows exploit chains

Accellion hack behind Reserve Bank of NZ data breach

Accellion hack behind Reserve Bank of NZ data breach

You must be a registered member of iTnews to post a comment.
Log In | Register
All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's Privacy Policy and Terms & Conditions.